{"id":1388,"date":"2024-12-10T12:20:08","date_gmt":"2024-12-10T12:20:08","guid":{"rendered":"https:\/\/stagingfactory.pt\/blog\/?p=1388"},"modified":"2025-03-13T11:04:03","modified_gmt":"2025-03-13T11:04:03","slug":"imobiliario-da-a-mao-a-arte","status":"publish","type":"post","link":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/","title":{"rendered":"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1388\" class=\"elementor elementor-1388\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd53e2 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"bbd53e2\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9dad3 elementor-widget elementor-widget-menu-anchor\" data-id=\"ed9dad3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"uppage\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fbf0e elementor-widget elementor-widget-image\" data-id=\"53fbf0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"200\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png\" class=\"attachment-large size-large wp-image-7\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png 450w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo-300x133.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fce3708 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fce3708\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-345167e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"345167e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a3107 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"72a3107\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/arquivo-stanging\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"104\" height=\"77\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-back.svg\" class=\"attachment-large size-large wp-image-220\" alt=\"sf-graphic-back\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0197283 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0197283\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26e79de elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"26e79de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95f630c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"95f630c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637ed49 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"637ed49\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/arquivo-stanging\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"104\" height=\"77\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-back.svg\" class=\"attachment-full size-full wp-image-220\" alt=\"sf-graphic-back\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f926f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b0f926f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb15b37 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"cb15b37\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa8a26 elementor-widget elementor-widget-image\" data-id=\"dfa8a26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg\" class=\"attachment-full size-full wp-image-1391\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg 800w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik-768x401.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ace862 elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"8ace862\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d052b88 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/2024\/12\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Dezembro 10, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d010339 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"d010339\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d220a3 elementor-widget elementor-widget-heading\" data-id=\"4d220a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f894c animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"b2f894c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbb334 elementor-widget elementor-widget-text-editor\" data-id=\"7dbb334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text_column\"><p>Na semana do Lisbon Art, fomos ouvir os profissionais do setor sobre o valor que a arte d\u00e1 aos empreendimentos imobili\u00e1rios.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecdf15d animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"ecdf15d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3ef47 elementor-widget elementor-widget-text-editor\" data-id=\"bc3ef47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\u00a0<\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">O uso de obras de arte em projetos imobili\u00e1rios est\u00e1 a tornar-se tend\u00eancia, valorizando os empreendimentos e atraindo investidores. Mais do que simples decora\u00e7\u00e3o, esculturas, pinturas e\/ou instala\u00e7\u00f5es art\u00edsticas criam um diferencial competitivo, ajudando a construir uma identidade exclusiva para cada projeto. Para os promotores, a\u00a0<strong>arte contribui para a valoriza\u00e7\u00e3o do im\u00f3vel<\/strong> e refor\u00e7a a imagem de inova\u00e7\u00e3o e prest\u00edgio, enquanto para os futuros residentes proporciona um espa\u00e7o que promove a sofistica\u00e7\u00e3o, originalidade, qualidade de vida e bem-estar. Ao investir em arte, o mercado imobili\u00e1rio est\u00e1 a redefinir a experi\u00eancia de habitar, apontando a mira a um p\u00fablico cada vez mais exigente e refinado. Afinal, por que \u00e9 t\u00e3o importante viver com arte? O idealista\/news foi ouvir v\u00e1rios profissionais do setor.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Incluir<strong> obras de arte em projetos imobili\u00e1rios<\/strong> oferece in\u00fameras vantagens para os promotores e futuros residentes, na perspetiva de Catarina Diniz, fundadora da Staging Factory. Em ambos os casos, defende, \u201ca arte vai muito al\u00e9m da est\u00e9tica, influenciando emo\u00e7\u00f5es e valorizando a experi\u00eancia de habitar o espa\u00e7o\u201d. Para os promotores, garante, a arte valoriza o empreendimento, destacando-o no mercado, conferindo-lhe prest\u00edgio, refor\u00e7ando a identidade e ajudando a atrair um p\u00fablico-alvo espec\u00edfico. Para os residentes, proporciona status, inspira\u00e7\u00e3o cont\u00ednua e um ambiente din\u00e2mico e culturalmente enriquecido, al\u00e9m de refor\u00e7ar o valor futuro do im\u00f3vel. \u201cA arte cria uma marca \u00fanica\u201d, defende.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">\u201cSer propriet\u00e1rio de um apartamento num edif\u00edcio indistinto e an\u00f3nimo \u00e9 uma experi\u00eancia completamente diferente de viver no edif\u00edcio da 56 Leonard Street, que inclui a primeira <strong>obra de arte<\/strong> permanente de Anish Kapoor em Nova Iorque. Ou seja, a arte n\u00e3o valoriza apenas o edif\u00edcio; mas tamb\u00e9m quem ali mora. A arte torna este projeto \u00fanico e capta a aten\u00e7\u00e3o e as c\u00e2maras de todos os que aqui passam. Entrar aqui \u00e9 como entrar numa galeria de arte. Outro exemplo \u00e9 a piscina projetada por Joana Vasconcelos na Funda\u00e7\u00e3o Jupiter Artland, na Esc\u00f3cia, que se tornou uma atra\u00e7\u00e3o por si s\u00f3\u201d, acrescenta a especialista em design de interiores.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">E exatamente prova da cada vez maior relev\u00e2ncia cultural \u00e9 que a arte marca a agenda esta semana, na capital portuguesa, acolhendo o Lisbon Art Weekend. A 6.\u00aa edi\u00e7\u00e3o deste certame cultural, que decorre at\u00e9 ao dia 10 de novembro e, conta com o patroc\u00ednio do idealista e da <a href=\"https:\/\/en.redcollectors.com\/pages\/lisbon-art-weekend-2024\" rel=\"nofollow\" data-mrf-link=\"https:\/\/en.redcollectors.com\/pages\/lisbon-art-weekend-2024\">RedCollectors<\/a>, re\u00fane mais de 200 artistas em mais de 40 espa\u00e7os cheios de experi\u00eancias imersivas de arte contempor\u00e2nea.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f03ac7 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"8f03ac7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebe66d elementor-widget elementor-widget-image\" data-id=\"4ebe66d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0025_copiar.jpg\" class=\"attachment-full size-full wp-image-1392\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0025_copiar.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0025_copiar-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0025_copiar-1024x535.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0025_copiar-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7abcd elementor-widget elementor-widget-text-editor\" data-id=\"0f7abcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"field__item media-image__caption\">Lisbon Art Weekend<\/span><span class=\"field__item media-image__copyright\">Cr\u00e9ditos: Gon\u00e7alo Lopes | idealista\/news<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16887cf animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"16887cf\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200c603 elementor-widget elementor-widget-text-editor\" data-id=\"200c603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><h3><strong>Promo\u00e7\u00e3o de m\u00e3os dadas com a arte<\/strong><\/h3><\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">Em Portugal, h\u00e1 cada vez mais promotores a investir em arte nos seus projetos. \u00c9 o caso da Vanguard Properties. Al\u00e9m das obras de Jo\u00e3o Louro, Jos\u00e9 Pedro Croft e, de outras pe\u00e7as produzidas pela ArtWorks nas <a href=\"https:\/\/www.idealista.pt\/news\/financas\/investimentos\/2023\/08\/17\/59002-comporta-atrai-projetos-de-natureza-agricola-comercial-e-industrial\" data-mrf-link=\"https:\/\/www.idealista.pt\/news\/financas\/investimentos\/2023\/08\/17\/59002-comporta-atrai-projetos-de-natureza-agricola-comercial-e-industrial\">Terras da Comporta<\/a>, a promotora tem colabora\u00e7\u00f5es com v\u00e1rios artistas contempor\u00e2neos em diferentes empreendimentos, tal como explica Duarte Zoio, Chief Communications Officer da Vanguard.<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">\u201cEm Lisboa, no Infinity, temos uma obra de Joana Vasconcelos e uma pe\u00e7a da In\u00eas Norton; no Castilho 203, de Jos\u00e9 Pedro Croft; e na A\u2019Tower, uma pe\u00e7a de Cl\u00e1udia R. Sampaio, artista do Manic\u00f3mio, produzida pela Vi\u00fava Lamego. No White Shell, em Porches, contamos com a obra de Anna Westerlund, enquanto no Bayline, tamb\u00e9m no Algarve, convid\u00e1mos a Vanessa Barrag\u00e3o. Os Terra\u00e7os do Monte, o nosso projeto mais exclusivo at\u00e9 \u00e0 data, n\u00e3o ser\u00e1 exce\u00e7\u00e3o\u201d, avan\u00e7a.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Al\u00e9m disso, a promotora tornou-se o primeiro mecenas a apoiar as tr\u00eas principais funda\u00e7\u00f5es e respetivos museus de arte em Portugal \u2013 o MAAT da Funda\u00e7\u00e3o EDP, o CAM da Funda\u00e7\u00e3o Calouste Gulbenkian e a Funda\u00e7\u00e3o Serralves. \u201cEste compromisso reflete a nossa dedica\u00e7\u00e3o \u00e0 promo\u00e7\u00e3o da arte e da cultura, tanto no contexto dos nossos projetos como no <strong>panorama cultural<\/strong> nacional\u201d, indica o respons\u00e1vel.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cde797 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"2cde797\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f11efa elementor-widget elementor-widget-image\" data-id=\"6f11efa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/sala_quadros_arte_freepik.jpg\" class=\"attachment-full size-full wp-image-1393\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/sala_quadros_arte_freepik.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/sala_quadros_arte_freepik-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/sala_quadros_arte_freepik-1024x535.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/sala_quadros_arte_freepik-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66b546 elementor-widget elementor-widget-text-editor\" data-id=\"a66b546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84a29d5 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"84a29d5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4273c83 elementor-widget elementor-widget-text-editor\" data-id=\"4273c83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\u00a0<\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">Tamb\u00e9m a Mexto procura estar ligada \u00e0 arte de m\u00faltiplas formas, desde a forma como imagina os empreendimentos at\u00e9 as causas em que est\u00e1 envolvida. Atualmente, \u00e9 patrocinadora da ARCOLisboa, estando envolvida na organiza\u00e7\u00e3o de confer\u00eancias, pr\u00e9-lan\u00e7amento de livros, entre outros.<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">\u201cUm exemplo concreto foi a campanha que organizou na ARCOLisboa, onde os visitantes puderam votar entre duas r\u00e9plicas de uma pe\u00e7a de arte decorativa do artista Pedro Pires que ser\u00e1 instalada no O\u2019LIVING, um dos nossos empreendimentos que est\u00e1 neste momento em fase de comercializa\u00e7\u00e3o\u201d, conta Elson Ang\u00e9lico, fundador e partner da Mexto. \u201cRecebemos centenas de votos, e o artista est\u00e1 agora a finalizar a pe\u00e7a vencedora, que ser\u00e1 instalada para receber os novos moradores neste outono. Este tipo de iniciativa mostra como a arte pode criar interesse, iniciar conversas, e envolver a comunidade de forma emocional com o desenvolvimento de um projeto imobili\u00e1rio. Al\u00e9m de diferenciar os empreendimentos, a arte torna-os mais cativantes, contribuindo para a valoriza\u00e7\u00e3o do espa\u00e7o\u201d, refere.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">A iniciativa &#8220;Not a Museum&#8221; \u00e9 outro exemplo. \u201cAproveita o tempo ocioso dos nossos projetos imobili\u00e1rios para ceder espa\u00e7os a galerias de arte e realizar exposi\u00e7\u00f5es enquanto n\u00e3o se arranca com a reabilita\u00e7\u00e3o dos edif\u00edcios. A nossa \u00faltima exposi\u00e7\u00e3o, no nosso edif\u00edcio na Rua Castilho, terminou recentemente, e em breve daremos in\u00edcio \u00e0s obras de constru\u00e7\u00e3o e reabilita\u00e7\u00e3o\u201d, indica Elson Ang\u00e9lico.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c134877 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"c134877\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1a9d elementor-widget elementor-widget-image\" data-id=\"28d1a9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0012_copiar.jpg\" class=\"attachment-full size-full wp-image-1394\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0012_copiar.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0012_copiar-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0012_copiar-1024x535.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0012_copiar-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd87700 elementor-widget elementor-widget-text-editor\" data-id=\"bd87700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"field__item media-image__caption\">Lisbon Art Weekend<\/span><span class=\"field__item media-image__copyright\">Cr\u00e9ditos: Gon\u00e7alo Lopes | idealista\/news<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599b596 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"599b596\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b36d3b elementor-widget elementor-widget-text-editor\" data-id=\"5b36d3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\u00a0<\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">Catarina Diniz lembra que a \u201carte transcende a fun\u00e7\u00e3o est\u00e9tica, desempenha um papel essencial na narrativa do projeto\u201d. Al\u00e9m disso, \u201cuma curadoria bem pensada pode aumentar significativamente o valor percebido do im\u00f3vel. Pormenores exclusivos ou assinados por artistas reconhecidos transformam um projeto vulgar em algo \u00fanico e apelativo\u201d, aponta.<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">\u201cA arte confere uma aura de <strong>exclusividade e prest\u00edgio<\/strong>, o que pode tornar o empreendimento mais atrativo para um p\u00fablico disposto a investir mais por uma experi\u00eancia diferenciada. Al\u00e9m disso, cria um maior apelo emocional e simb\u00f3lico ao espa\u00e7o, tornando-o mais memor\u00e1vel e desej\u00e1vel no mercado imobili\u00e1rio de luxo\u201d, acrescenta.<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">O Chief Communications Officer da Vanguard Properties n\u00e3o tem d\u00favidas de que a inclus\u00e3o de arte pode <strong>aumentar o valor comercial de um im\u00f3vel<\/strong>. \u201cA arte confere uma aura de exclusividade e prest\u00edgio, o que pode tornar o empreendimento mais atrativo para um p\u00fablico disposto a investir mais por uma experi\u00eancia diferenciada\u201d, refere Duarte Zoio.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Uma opini\u00e3o partilhada pelo respons\u00e1vel da Mexto. \u201cA arte tem um impacto direto na perce\u00e7\u00e3o de valor de um im\u00f3vel. Um edif\u00edcio que incorpora obras de arte cuidadosamente selecionadas torna-se mais atraente e pode destacar-se num mercado competitivo. Al\u00e9m disso, a presen\u00e7a de arte pode influenciar positivamente a avalia\u00e7\u00e3o de um im\u00f3vel, especialmente em projectos de luxo, onde o conceito de lifestyle \u00e9 fundamental. A exclusividade associada \u00e0 arte pode aumentar o valor do ativo e a sua procura\u201d, acrescenta Elson Ang\u00e9lico.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b6f90b animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"6b6f90b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef860d9 elementor-widget elementor-widget-image\" data-id=\"ef860d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/homem_arrasto_quadro_freepik.jpg\" class=\"attachment-full size-full wp-image-1395\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/homem_arrasto_quadro_freepik.jpg 800w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/homem_arrasto_quadro_freepik-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/homem_arrasto_quadro_freepik-768x401.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89582e1 elementor-widget elementor-widget-text-editor\" data-id=\"89582e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54701e animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"e54701e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-891685b elementor-widget elementor-widget-text-editor\" data-id=\"891685b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><h4><strong>Criar ambientes exclusivos e memor\u00e1veis<\/strong><\/h4><\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">O projeto Art House Boavista, no Porto, \u00e9 um exemplo de um empreendimento imobili\u00e1rio de luxo, comercializado pela Remax Collection, que incorpora arte no projeto, nomeadamente a arte do artista brasileiro Jotape. A CEO da mediadora, Beatriz Rubio, considera igualmente que a arte \u201catrai clientes como investidores sofisticados e investidores com interesse em design, cultura e que valorizam a est\u00e9tica e a originalidade dos espa\u00e7os\u201d, criando uma \u201csensa\u00e7\u00e3o de exclusividade que eleva a perce\u00e7\u00e3o de valor e justifica pre\u00e7os mais elevados\u201d.<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Jotape\u00a0\u00e9 o criador das obras do <strong>Art House Boavista<\/strong>. Nascido no Brasil, divide o seu sucesso entre o Rio de Janeiro, Mil\u00e3o e Miami, cidade onde tudo come\u00e7ou, e agora tem a sua arte exporta num projeto portugu\u00eas. \u201cA espontaneidade marca as obras do\u00a0artista, criadas a partir da cor e da resina, e podem ser definidas como pinturas abstratas com efeitos pop\u201d, tal como pode ler-se numa breve descri\u00e7\u00e3o do artista pl\u00e1stico.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7c4c3 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"4f7c4c3\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-917e15c elementor-widget elementor-widget-image\" data-id=\"917e15c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_16.art_house_kidsroom_01.jpg\" class=\"attachment-full size-full wp-image-1397\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_16.art_house_kidsroom_01.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_16.art_house_kidsroom_01-300x188.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_16.art_house_kidsroom_01-1024x640.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_16.art_house_kidsroom_01-768x480.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f0a5e elementor-widget elementor-widget-text-editor\" data-id=\"29f0a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art House Boavista<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ef382 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"64ef382\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9018a15 elementor-widget elementor-widget-text-editor\" data-id=\"9018a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\u00a0<\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">Ao idealista\/news, <strong>Jotape<\/strong> salienta que, antes de mais nada \u201ca arte quando \u00e9 vivida e contemplada exalta as maiores emo\u00e7\u00f5es e mem\u00f3rias no ser humano\u201d. \u201cQuem vive a arte dentro da sua pr\u00f3pria casa passa a ter um ambiente cercado de novas possibilidades, que trazem uma aura de alegria e virtude para sempre poder viv\u00eancias\u201d, destaca.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Segundo o artista, \u201cuma pe\u00e7a de arte \u00e9 tamb\u00e9m um foco de disrup\u00e7\u00e3o, uma quebra no ritmo que traz valor e obriga a parar e a repensar um espa\u00e7o de forma diferenciada\u201d. No Art House Boavista, frisa o desafio de enquadrar o seu trabalho com o de Carla Guilhem, designer respons\u00e1vel pela decora\u00e7\u00e3o do projeto, destacando a espontaneidade, a cor e a textura das pe\u00e7as expostas, que \u201cderam mais vida e din\u00e2mica aos espa\u00e7os, contribuindo para a sua valoriza\u00e7\u00e3o em termos de originalidade e unicidade.<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Enquanto artista, diz, a sua inspira\u00e7\u00e3o vem do dia a dia, das muitas experi\u00eancias que j\u00e1 viveu, artistas que admira e de locais, cidades e pa\u00edses por onde passou e viveu. \u201cN\u00e3o sigo um estilo singular, gosto de explorar diferentes t\u00e9cnicas, entre as mais cl\u00e1ssicas e as mais contempor\u00e2neas. Gosto de pensar que consigo criar uma experi\u00eancia diferente para cada pessoa. Todos estes temas acabam por me inspirar a criar arte que traga beleza e vida \u00e0 tela\u201d, conclui.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-652a7c8 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"652a7c8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6a9b6 elementor-widget elementor-widget-image\" data-id=\"ce6a9b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_08.cinema_004.jpg\" class=\"attachment-full size-full wp-image-1398\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_08.cinema_004.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_08.cinema_004-300x225.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_08.cinema_004-1024x768.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/copy_of_08.cinema_004-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9257ea elementor-widget elementor-widget-text-editor\" data-id=\"f9257ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art House Boavista<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6149739 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"6149739\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-007c385 elementor-widget elementor-widget-text-editor\" data-id=\"007c385\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><h4><strong>Arte para atrair clientes<\/strong><\/h4><\/div><div class=\"text_column\"><p data-mrf-recirculation=\"[Article] Inline paragraph\">A arte tem, portanto, uma fun\u00e7\u00e3o mais profunda no conceito de um projeto, permitindo criar \u201cum sentimento de perten\u00e7a e comunidade para quem o habita, podendo inclusive ser um ponto de atra\u00e7\u00e3o para um bairro inteiro\u201d, na opini\u00e3o de Catarina Diniz. \u201cInstala\u00e7\u00f5es art\u00edsticas ic\u00f3nicas tendem a tornar-se refer\u00eancias visuais, ajudando a promover o im\u00f3vel de forma org\u00e2nica e, muitas vezes, viral\u201d, acrescenta a Home Stager.\u00a0<\/p><p data-mrf-recirculation=\"[Article] Inline paragraph\">Apesar disso, a especialista lembra que\u00a0a <strong>curadoria das obras de arte<\/strong> \u201cdeve ser cuidadosa e considerando o estilo arquitet\u00f3nico, o posicionamento e o p\u00fablico-alvo\u201d, e que \u201cdependendo do segmento e dos objetivos comerciais, pode inclusive ser feita por curadores especializados garantindo que as obras se alinham com os objetivos do promotor e perfil dos compradores\u201d. \u201cA arte deve dialogar com o espa\u00e7o, respeitando o conceito imobili\u00e1rio, as propor\u00e7\u00f5es, paleta de cores, o ambiente desejado e a sensa\u00e7\u00e3o que se pretende criar\u201d, sublinha.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-655fa26 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"655fa26\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea08ad5 elementor-widget elementor-widget-image\" data-id=\"ea08ad5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0023_copiar.jpg\" class=\"attachment-full size-full wp-image-1399\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0023_copiar.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0023_copiar-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0023_copiar-1024x535.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/img_0023_copiar-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d41d98 elementor-widget elementor-widget-text-editor\" data-id=\"4d41d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"field__item media-image__caption\">Lisbon Art Weekend<\/span><span class=\"field__item media-image__copyright\">Cr\u00e9ditos: Gon\u00e7alo Lopes | idealista\/news<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9214a animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"ed9214a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bf21e elementor-widget elementor-widget-text-editor\" data-id=\"15bf21e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\u00a0<\/div><div class=\"text_column\"><p>A fundadora da <a href=\"https:\/\/www.instagram.com\/stagingfactory\/\" target=\"_blank\" rel=\"nofollow noopener\" data-mrf-link=\"https:\/\/www.instagram.com\/stagingfactory\/\">Staging Factory<\/a> considera que, embora a arte tenha o poder de influenciar a todos, enquanto ferramenta de marketing, tende a ser usada nos segmentos de luxo. \u201cA arte \u00e9 mais valorizada por clientes que procuram n\u00e3o s\u00f3 um espa\u00e7o para viver, mas tamb\u00e9m uma experi\u00eancia est\u00e9tica. Este segmento procura sofistica\u00e7\u00e3o, exclusividade e diferencia\u00e7\u00e3o e est\u00e1 dispon\u00edvel a investir em tais benef\u00edcios. Por outro lado, apenas nos segmentos mais altos se desenvolvem conceitos com atributos diferenciadores que v\u00e3o para al\u00e9m das \u00e1reas \u00fateis, custo e funcionalidade\u201d, diz.\u00a0<br \/><br \/>Duarte Zoio confirma que, investir em arte, quando feito com conhecimento, \u201c\u00e9 financeiramente vantajoso a longo prazo, especialmente em projetos de alto perfil e em localiza\u00e7\u00f5es premium, como, por exemplo, as Terras da Comporta\u201d. Para o promotor da Vanguard, <strong>arte valoriza o im\u00f3vel<\/strong> ou resort de v\u00e1rias formas, criando \u201cum ambiente distinto que atrai um p\u00fablico espec\u00edfico e exigente, aumenta a perce\u00e7\u00e3o de valor e exclusividade do empreendimento, e pode mesmo ser um fator decisivo para muitos investidores\u201d.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75aa505 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"75aa505\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86a75d9 elementor-widget elementor-widget-image\" data-id=\"86a75d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/arte_biblos_freepik.jpg\" class=\"attachment-full size-full wp-image-1400\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/arte_biblos_freepik.jpg 1200w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/arte_biblos_freepik-300x157.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/arte_biblos_freepik-1024x535.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/arte_biblos_freepik-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600f7d2 elementor-widget elementor-widget-text-editor\" data-id=\"600f7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Freepik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1ac64e animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"a1ac64e\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf57673 elementor-widget elementor-widget-text-editor\" data-id=\"bf57673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\u00a0<\/div><div class=\"text_column\"><p>O respons\u00e1vel da Mexto, Elson Ang\u00e9lico, acrescenta que quando a arte \u00e9 integrada de forma estrat\u00e9gica e coerente, \u201cela n\u00e3o s\u00f3 valoriza o im\u00f3vel no momento da venda, mas tamb\u00e9m pode aumentar o interesse pelo empreendimento ao longo do tempo\u201d. \u201cA arte contribui para a cria\u00e7\u00e3o de marcos arquitet\u00f3nicos que resistem \u00e0s tend\u00eancias de mercado, mantendo o seu valor e relev\u00e2ncia\u201d, remata o respons\u00e1vel.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0ffd4 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"1d0ffd4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e06c3b2 elementor-widget elementor-widget-text-editor\" data-id=\"e06c3b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artigo publicado originalmente em <a href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2024\/11\/08\/66559-imobiliario-da-a-mao-a-arte-para-valorizar-projetos-e-atrair-investidores\" target=\"_blank\" rel=\"noopener\">Idealista<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04765c elementor-widget elementor-widget-text-editor\" data-id=\"e04765c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Autoria: <a title=\"Leonor Santos\" href=\"https:\/\/www.idealista.pt\/news\/quem-somos\/leonor-santos\"><span class=\"author__name\">Leonor Santos <\/span> <\/a>, e\u00a0<a title=\"T\u00e2nia Ferreira\" href=\"https:\/\/www.idealista.pt\/news\/quem-somos\/tania-ferreira\"><span class=\"author__name\">T\u00e2nia Ferreira<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f60287 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"6f60287\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_tablet&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727cc2c elementor-widget elementor-widget-image\" data-id=\"727cc2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#uppage\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"104\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-up.svg\" class=\"attachment-large size-large wp-image-204\" alt=\"up-page\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37e402 elementor-widget elementor-widget-text-editor\" data-id=\"c37e402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 Stanging Factory Blog<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6cd6d elementor-widget elementor-widget-text-editor\" data-id=\"bb6cd6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/stagingfactory.pt\/blog\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Incluir obras de arte em projetos imobili\u00e1rios oferece in\u00fameras vantagens para os promotores e futuros residentes, na perspetiva de Catarina Diniz, fundadora da Staging Factory. <\/p>\n","protected":false},"author":1,"featured_media":1391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-staging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores | Blog Staging Factory<\/title>\n<meta name=\"description\" content=\"Vender um im\u00f3vel rapidamente e pelo melhor pre\u00e7o n\u00e3o \u00e9 tarefa simples, mas a forma como o apresenta faz toda a diferen\u00e7a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores | Blog Staging Factory\" \/>\n<meta property=\"og:description\" content=\"Vender um im\u00f3vel rapidamente e pelo melhor pre\u00e7o n\u00e3o \u00e9 tarefa simples, mas a forma como o apresenta faz toda a diferen\u00e7a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Staging Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StagingFactory\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T12:20:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T11:04:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin-slab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-slab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\"},\"author\":{\"name\":\"admin-slab\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#\/schema\/person\/3e608ef33c163e0f44ebfd8ee7ab2cd3\"},\"headline\":\"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores\",\"datePublished\":\"2024-12-10T12:20:08+00:00\",\"dateModified\":\"2025-03-13T11:04:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\"},\"wordCount\":2128,\"publisher\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg\",\"articleSection\":[\"artigos-staging\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\",\"url\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\",\"name\":\"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores | Blog Staging Factory\",\"isPartOf\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg\",\"datePublished\":\"2024-12-10T12:20:08+00:00\",\"dateModified\":\"2025-03-13T11:04:03+00:00\",\"description\":\"Vender um im\u00f3vel rapidamente e pelo melhor pre\u00e7o n\u00e3o \u00e9 tarefa simples, mas a forma como o apresenta faz toda a diferen\u00e7a.\",\"breadcrumb\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage\",\"url\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg\",\"contentUrl\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg\",\"width\":800,\"height\":418},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/stagingfactory.pt\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#website\",\"url\":\"https:\/\/stagingfactory.pt\/blog\/\",\"name\":\"Blog Staging Factory\",\"description\":\"From space to value\",\"publisher\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stagingfactory.pt\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#organization\",\"name\":\"Blog Staging Factory\",\"url\":\"https:\/\/stagingfactory.pt\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png\",\"contentUrl\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png\",\"width\":450,\"height\":200,\"caption\":\"Blog Staging Factory\"},\"image\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/StagingFactory\",\"https:\/\/www.instagram.com\/stagingfactory\/\",\"https:\/\/pt.linkedin.com\/company\/staging-factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#\/schema\/person\/3e608ef33c163e0f44ebfd8ee7ab2cd3\",\"name\":\"admin-slab\",\"sameAs\":[\"http:\/\/stagingfactory.pt\/blog\"],\"url\":\"https:\/\/stagingfactory.pt\/blog\/author\/admin-slab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores | Blog Staging Factory","description":"Vender um im\u00f3vel rapidamente e pelo melhor pre\u00e7o n\u00e3o \u00e9 tarefa simples, mas a forma como o apresenta faz toda a diferen\u00e7a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/","og_locale":"pt_PT","og_type":"article","og_title":"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores | Blog Staging Factory","og_description":"Vender um im\u00f3vel rapidamente e pelo melhor pre\u00e7o n\u00e3o \u00e9 tarefa simples, mas a forma como o apresenta faz toda a diferen\u00e7a.","og_url":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/","og_site_name":"Blog Staging Factory","article_publisher":"https:\/\/www.facebook.com\/StagingFactory","article_published_time":"2024-12-10T12:20:08+00:00","article_modified_time":"2025-03-13T11:04:03+00:00","og_image":[{"width":800,"height":418,"url":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg","type":"image\/jpeg"}],"author":"admin-slab","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin-slab","Tempo estimado de leitura":"14 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#article","isPartOf":{"@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/"},"author":{"name":"admin-slab","@id":"https:\/\/stagingfactory.pt\/blog\/#\/schema\/person\/3e608ef33c163e0f44ebfd8ee7ab2cd3"},"headline":"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores","datePublished":"2024-12-10T12:20:08+00:00","dateModified":"2025-03-13T11:04:03+00:00","mainEntityOfPage":{"@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/"},"wordCount":2128,"publisher":{"@id":"https:\/\/stagingfactory.pt\/blog\/#organization"},"image":{"@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage"},"thumbnailUrl":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg","articleSection":["artigos-staging"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/","url":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/","name":"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores | Blog Staging Factory","isPartOf":{"@id":"https:\/\/stagingfactory.pt\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage"},"image":{"@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage"},"thumbnailUrl":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg","datePublished":"2024-12-10T12:20:08+00:00","dateModified":"2025-03-13T11:04:03+00:00","description":"Vender um im\u00f3vel rapidamente e pelo melhor pre\u00e7o n\u00e3o \u00e9 tarefa simples, mas a forma como o apresenta faz toda a diferen\u00e7a.","breadcrumb":{"@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#primaryimage","url":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg","contentUrl":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/12\/mulher_casa_quadros_arte_freepik.jpg","width":800,"height":418},{"@type":"BreadcrumbList","@id":"https:\/\/stagingfactory.pt\/blog\/imobiliario-da-a-mao-a-arte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/stagingfactory.pt\/blog\/"},{"@type":"ListItem","position":2,"name":"Imobili\u00e1rio d\u00e1 a m\u00e3o \u00e0 arte para valorizar projetos e atrair investidores"}]},{"@type":"WebSite","@id":"https:\/\/stagingfactory.pt\/blog\/#website","url":"https:\/\/stagingfactory.pt\/blog\/","name":"Blog Staging Factory","description":"From space to value","publisher":{"@id":"https:\/\/stagingfactory.pt\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stagingfactory.pt\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/stagingfactory.pt\/blog\/#organization","name":"Blog Staging Factory","url":"https:\/\/stagingfactory.pt\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/stagingfactory.pt\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png","contentUrl":"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png","width":450,"height":200,"caption":"Blog Staging Factory"},"image":{"@id":"https:\/\/stagingfactory.pt\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StagingFactory","https:\/\/www.instagram.com\/stagingfactory\/","https:\/\/pt.linkedin.com\/company\/staging-factory"]},{"@type":"Person","@id":"https:\/\/stagingfactory.pt\/blog\/#\/schema\/person\/3e608ef33c163e0f44ebfd8ee7ab2cd3","name":"admin-slab","sameAs":["http:\/\/stagingfactory.pt\/blog"],"url":"https:\/\/stagingfactory.pt\/blog\/author\/admin-slab\/"}]}},"_links":{"self":[{"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/posts\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/comments?post=1388"}],"version-history":[{"count":9,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/posts\/1388\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/posts\/1388\/revisions\/1489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/media\/1391"}],"wp:attachment":[{"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/media?parent=1388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/categories?post=1388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagingfactory.pt\/blog\/wp-json\/wp\/v2\/tags?post=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}