{"id":510,"date":"2024-02-08T15:11:30","date_gmt":"2024-02-08T15:11:30","guid":{"rendered":"https:\/\/stagingfactory.pt\/blog\/?p=510"},"modified":"2024-06-18T09:39:07","modified_gmt":"2024-06-18T09:39:07","slug":"o-que-e-para-que-serve-e-que-vantagens-tem-o-home-staging","status":"publish","type":"post","link":"https:\/\/stagingfactory.pt\/blog\/o-que-e-para-que-serve-e-que-vantagens-tem-o-home-staging\/","title":{"rendered":"O que \u00e9, para que serve e que vantagens tem o \u2018home staging\u2019?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"510\" class=\"elementor elementor-510\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd53e2 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"bbd53e2\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9dad3 elementor-widget elementor-widget-menu-anchor\" data-id=\"ed9dad3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"uppage\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fbf0e elementor-widget elementor-widget-image\" data-id=\"53fbf0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"200\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png\" class=\"attachment-large size-large wp-image-7\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo.png 450w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-logo-300x133.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fce3708 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fce3708\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-345167e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"345167e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a3107 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"72a3107\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/arquivo-stanging\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"104\" height=\"77\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-back.svg\" class=\"attachment-large size-large wp-image-220\" alt=\"sf-graphic-back\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0197283 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0197283\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26e79de elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"26e79de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95f630c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"95f630c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637ed49 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"637ed49\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/arquivo-stanging\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"104\" height=\"77\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-back.svg\" class=\"attachment-full size-full wp-image-220\" alt=\"sf-graphic-back\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f926f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b0f926f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb15b37 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"cb15b37\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa8a26 elementor-widget elementor-widget-image\" data-id=\"dfa8a26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2475\" height=\"1650\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM.jpg\" class=\"attachment-full size-full wp-image-511\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM.jpg 2475w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/5STAGING_FACTORY_UNIQUE_BELEM-2048x1365.jpg 2048w\" sizes=\"(max-width: 2475px) 100vw, 2475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ace862 elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"8ace862\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d052b88 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/stagingfactory.pt\/blog\/2024\/02\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Fevereiro 8, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d010339 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"d010339\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d220a3 elementor-widget elementor-widget-heading\" data-id=\"4d220a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O home staging \u00e9 um conceito de valoriza\u00e7\u00e3o imobili\u00e1ria, que significa literalmente \u201cencenar a casa\u201d, no sentido de criar o cen\u00e1rio ideal para promover a sua venda mais rapidamente e com o melhor valor.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d44e417 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"4d44e417\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523447f3 elementor-widget elementor-widget-text-editor\" data-id=\"523447f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br \/>O conceito nasceu nos EUA na d\u00e9cada de 70 quando Barb Schwarz percebeu que a maioria das casas no mercado eram mal apresentadas, sujas, escuras, desarrumadas e n\u00e3o tinham ambientes que atra\u00edssem os potenciais clientes.<br \/><br \/>O conceito de <em>home staging<\/em> nasce assim de um olhar na perspetiva de marketing sobre o mercado imobili\u00e1rio em que o produto e a \u201cembalagem\u201d s\u00e3o indissoci\u00e1veis e devem ser trabalhados de forma a agradar ao comprador.<br \/><br \/>A interven\u00e7\u00e3o tem por base t\u00e9cnicas de design de interiores que visam criar ambientes que potenciem a otimiza\u00e7\u00e3o, a funcionalidade e a atratividade do espa\u00e7o. O objetivo \u00e9 tornar o espa\u00e7o interessante atrav\u00e9s da cria\u00e7\u00e3o de um \u201ccen\u00e1rio\u201d que leve o potencial cliente a identificar-se com o espa\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f894c animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"b2f894c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbb334 elementor-widget elementor-widget-text-editor\" data-id=\"7dbb334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<h4 class=\"h4\"><strong><em>Home Staging:<\/em><\/strong><strong> seduzir e apaixonar<\/strong><\/h4>\n<\/div>\n<div class=\"empty-space mt-adapt-4\">\u00a0<\/div>\n<div class=\"text_column\">\n<p>Para valorizar o espa\u00e7o \u00e9 fundamental real\u00e7ar os pontos fortes e criar um ambiente acolhedor e convidativo que seduza e apaixone o comprador no primeiro impacto. O intuito \u00e9 conseguir criar uma liga\u00e7\u00e3o emocional positiva durante toda a visita de forma a que o potencial cliente centre a sua aten\u00e7\u00e3o nos pontos que mais valoriza e n\u00e3o nos atributos que menos agradam.<br \/><br \/>Quando no primeiro instante, um espa\u00e7o faz despertar uma emo\u00e7\u00e3o positiva tendemos a procurar mais pontos positivos que justifiquem a nossa decis\u00e3o emocional e a desprezar os pontos menos positivos.<br \/><br \/>Por este motivo, quando se inicia um projeto de <em>home staging<\/em>, \u00e9 importante come\u00e7ar por fazer um diagn\u00f3stico e perceber quais os pontos mais e menos valorizados segundo os potenciais clientes.\u00a0 Ao trabalh\u00e1-los consegue-se maximizar o apelo visual e emocional do im\u00f3vel e levar os potenciais compradores a visualizar o potencial do espa\u00e7o e sentirem vontade de fazer uma oferta.<br \/><br \/>Em termos gerais, a interven\u00e7\u00e3o de <em>home staging<\/em> consiste em limpar, despersonalizar e neutralizar o espa\u00e7o; melhorar e ajustar a organiza\u00e7\u00e3o do mobili\u00e1rio; adequar a ilumina\u00e7\u00e3o; definir a paleta de cores e os ambientes que melhor demonstram o potencial do espa\u00e7o e reparar o que tem mau aspeto, de forma a melhorar a apar\u00eancia global da casa.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f03ac7 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"8f03ac7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebe66d elementor-widget elementor-widget-image\" data-id=\"4ebe66d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2475\" height=\"1650\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_.jpg\" class=\"attachment-full size-full wp-image-513\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_.jpg 2475w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/15Rua_da_Bainharia_Home_Staging_Factory_-2048x1365.jpg 2048w\" sizes=\"(max-width: 2475px) 100vw, 2475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7abcd elementor-widget elementor-widget-text-editor\" data-id=\"0f7abcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagem de Staging Factory<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1522e22 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1522e22\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9730ba0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9730ba0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd9731 elementor-widget elementor-widget-text-editor\" data-id=\"8dd9731\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4><strong>Quais os princ\u00edpios b\u00e1sicos do <em>home staging<\/em>?<\/strong><\/h4>\n<h4>Destralhar, Limpar e Reparar, Neutralizar, Valorizar e Fotografar.<\/h4>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c2f7bd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5c2f7bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb8d48 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bbb8d48\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"182\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic01.svg\" class=\"attachment-large size-large wp-image-161\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd0aa3b animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"bd0aa3b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5315a2 elementor-widget elementor-widget-text-editor\" data-id=\"b5315a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\u00a0<\/div>\n<div class=\"text_column\">\n<ul>\n<li><strong>\u201cDestralhar\u201d<\/strong> \u2013 esta \u00e9 a palavra que mais gostamos e que mais impacto tem no primeiro momento. \u00c9 fundamental libertar o espa\u00e7o, aumentar a circula\u00e7\u00e3o e melhorar a sua visualiza\u00e7\u00e3o. Uma casa com muita tralha passa a imagem de um espa\u00e7o pequeno e sem arruma\u00e7\u00e3o.<\/li>\n<li><strong>Limpar e reparar<\/strong> \u2013 a higiene e limpeza s\u00e3o fundamentais para criar uma boa primeira imagem. A casa deve estar bem limpa e com tudo a funcionar. Se a casa estiver suja ou cheirar mal isso gera automaticamente uma rejei\u00e7\u00e3o e, a partir da\u00ed, o potencial comprador vai centrar a sua aten\u00e7\u00e3o em tudo o que estiver mal e servir de argumento de n\u00e3o compra.<\/li>\n<li><strong>Neutralizar<\/strong> \u2013 para que o cliente se consiga imaginar a viver no espa\u00e7o \u00e9 fundamental despersonalizar e neutralizar o ambiente, ou seja, retirar tudo o que s\u00e3o bens muito pessoais e que identificam a casa com o seu atual propriet\u00e1rio. \u00c9 importante dar um ar leve ao espa\u00e7o e usar uma decora\u00e7\u00e3o minimalista e atual.<\/li>\n<li><strong>Valorizar<\/strong> \u2013 Este \u00e9 o ponto mais sens\u00edvel j\u00e1 que tem a ver com a cria\u00e7\u00e3o dos ambientes, ou seja, dos diferentes cen\u00e1rios que ajudam o potencial cliente a projetar-se no espa\u00e7o. Valorizar o espa\u00e7o \u00e9 conseguir torn\u00e1-lo convidativo, acolhedor, apaixonante. A ilumina\u00e7\u00e3o faz milagres, valoriza recantos e o ambiente em geral.<\/li>\n<li><strong>Fotografar <\/strong>\u2013 Ap\u00f3s valorizar o espa\u00e7o h\u00e1 que fotograf\u00e1-lo conseguindo captar os ambientes com os melhores \u00e2ngulos e ilumina\u00e7\u00e3o pois as fotografias s\u00e3o o primeiro e mais forte instrumento de venda.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cde797 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"2cde797\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f11efa elementor-widget elementor-widget-image\" data-id=\"6f11efa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2475\" height=\"1650\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup.jpg\" class=\"attachment-full size-full wp-image-515\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup.jpg 2475w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/00001_Staging_factory_model_apartment_CosmikGroup-2048x1365.jpg 2048w\" sizes=\"(max-width: 2475px) 100vw, 2475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66b546 elementor-widget elementor-widget-text-editor\" data-id=\"a66b546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagem de Staging Factory<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77ef8ed e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"77ef8ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70f8b43 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"70f8b43\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2a62fa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a2a62fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a3b33 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c1a3b33\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"102\" height=\"126\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic02.svg\" class=\"attachment-large size-large wp-image-162\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-421a590 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"421a590\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98d1238 elementor-widget elementor-widget-text-editor\" data-id=\"98d1238\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4 class=\"h4\"><strong>O <em>home staging<\/em> pressup\u00f5e<\/strong><strong> retorno financeiro<\/strong><\/h4>\n<\/div>\n<div class=\"empty-space mt-adapt-2\">\u00a0<\/div>\n<div class=\"text_column\">\n<p>O <em>home staging<\/em> \u00e9 um conceito de valoriza\u00e7\u00e3o imobili\u00e1ria e n\u00e3o deve ser confundido com decora\u00e7\u00e3o. \u00a0Serve para maximizar o potencial de um im\u00f3vel e aumentar a sua rentabilidade.<\/p>\n<\/div>\n<p>N\u00e3o se trata apenas de melhorar a apar\u00eancia do im\u00f3vel, mas sim de vend\u00ea-lo mais rapidamente e ao melhor pre\u00e7o. Para isso \u00e9 fundamental que o retorno financeiro seja maior que o investimento realizado. E por isso, o foco deve estar na utiliza\u00e7\u00e3o de solu\u00e7\u00f5es criativas simples, pr\u00e1ticas e r\u00e1pidas de executar de forma a rentabilizar o investimento.<br \/><br \/>O objetivo \u00e9 maximizar o resultado final com o m\u00ednimo de investimento.\u00a0 Por isso, os profissionais de <em>home staging<\/em> devem identificar bem as \u00e1reas-chave a investir, ou seja, os pontos que ter\u00e3o o maior impacto no momento da venda.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c134877 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"c134877\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1a9d elementor-widget elementor-widget-image\" data-id=\"28d1a9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1.jpg\" class=\"attachment-full size-full wp-image-516\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1.jpg 2560w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/1STAGING_FACTORY_Silves_Five_Bridges_LT21-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd87700 elementor-widget elementor-widget-text-editor\" data-id=\"bd87700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagem de Staging Factory<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e413de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7e413de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6769fd1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6769fd1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14ee533 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"14ee533\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f4e78 elementor-widget elementor-widget-text-editor\" data-id=\"42f4e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4><strong>Marketing imobili\u00e1rio<\/strong><\/h4>\n<\/div>\n<div class=\"empty-space mt-adapt-2\">\u00a0<\/div>\n<div class=\"text_column\">\n<p>A prepara\u00e7\u00e3o profissional e valoriza\u00e7\u00e3o dos im\u00f3veis para os seus mercados \u00e9 uma das mais rent\u00e1veis \u200b\u200bferramentas de marketing imobili\u00e1rio capaz de gerar o maior ROI (<em>Return on Investment<\/em>).<br \/><br \/>Ap\u00f3s uma interven\u00e7\u00e3o de <em>home staging<\/em> por profissionais competentes, os im\u00f3veis vendem-se e alugam-se mais rapidamente e ao melhor pre\u00e7o.<br \/><br \/>Os im\u00f3veis conseguem mais visitas e um maior n\u00famero de propostas. Pelo facto de haver um maior n\u00famero de potenciais clientes e de estes valorizarem mais o im\u00f3vel, negoceiam menos o pre\u00e7o.<\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a6f4bd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4a6f4bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5325cf2 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5325cf2\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"103\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic03.svg\" class=\"attachment-large size-large wp-image-163\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4270ed animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"b4270ed\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6516d92 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6516d92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dea027 elementor-widget elementor-widget-image\" data-id=\"0dea027\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois.jpg\" class=\"attachment-large size-large wp-image-517\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois.jpg 720w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c75741 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3c75741\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a6965 elementor-widget elementor-widget-text-editor\" data-id=\"65a6965\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4 class=\"h4\"><strong>Caso Pr\u00e1tico: do fim da linha ao topo do mundo<\/strong><\/h4>\n<\/div>\n<div class=\"text_column mt-adapt-4\">\n<p>Para dar uma ideia concreta do impacto e do valor do <em>home staging<\/em>, apresentamos aqui um caso de uma interven\u00e7\u00e3o com vista \u00e0 valoriza\u00e7\u00e3o e otimiza\u00e7\u00e3o do potencial do espa\u00e7o.<br \/><br \/><strong>O diagn\u00f3stico<\/strong>: um apartamento com uma decora\u00e7\u00e3o muito pessoal e muito marcada que dificulta a perce\u00e7\u00e3o do verdadeiro potencial do espa\u00e7o. \u00a0A organiza\u00e7\u00e3o e estado do mobili\u00e1rio tamb\u00e9m n\u00e3o favorecem a funcionalidade nem a valoriza\u00e7\u00e3o do espa\u00e7o.<br \/><br \/><strong>Veredicto<\/strong>: a casa tem um grande potencial e bem trabalhada passa a ser uma casa de sonho para qualquer um.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93d4839 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"93d4839\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b4a6671 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b4a6671\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68bdb0 elementor-widget elementor-widget-text-editor\" data-id=\"c68bdb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4 class=\"h4\"><strong>Caso Pr\u00e1tico: do fim da linha ao topo do mundo<\/strong><\/h4>\n<\/div>\n<div class=\"text_column mt-adapt-4\">\n<p><strong>\u00c1reas principais a intervir:<\/strong><br \/><br \/>Alterar por completo a paleta de cores. Apostar nos tons brancos para aumentar a luz interior e aumentar o espa\u00e7o percecionado.<br \/><br \/>Dar uma fun\u00e7\u00e3o espec\u00edfica ao s\u00f3t\u00e3o e fazer deste espa\u00e7o (que \u00e9 visto no final da visita) a cereja no topo do bolo. Ou seja, passar a ser um dos pontos centrais da casa em vez de um s\u00f3t\u00e3o \/ espa\u00e7o de gin\u00e1sio \/ arruma\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b787d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"54b787d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8b434 elementor-widget elementor-widget-image\" data-id=\"2d8b434\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois_2.jpg\" class=\"attachment-large size-large wp-image-518\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois_2.jpg 720w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois_2-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d900ce4 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"d900ce4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-951c99a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"951c99a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7213734 elementor-widget elementor-widget-image\" data-id=\"7213734\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-3.jpg\" class=\"attachment-large size-large wp-image-519\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-3.jpg 720w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-3-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0f4b2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dd0f4b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6892428 elementor-widget elementor-widget-text-editor\" data-id=\"6892428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4><strong>Caso Pr\u00e1tico: do fim da linha ao topo do mundo<\/strong><\/h4>\n<\/div>\n<div class=\"text_column mt-adapt-4\">\n<p>Valorizar o terra\u00e7o e levar o potencial cliente a imaginar-se ali a viver todos os dias e a brindar \u00e0 sua felicidade futura.<br \/><br \/>Ou seja, criar um v\u00ednculo emocional com o cliente no final da visita que o fa\u00e7a avan\u00e7ar com uma proposta de compra.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-668372c animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"668372c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79e6e97 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"79e6e97\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-600711e elementor-widget elementor-widget-text-editor\" data-id=\"600711e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<div class=\"heading-element\">\n<h4><strong>Caso Pr\u00e1tico: do fim da linha ao topo do mundo<\/strong><\/h4>\n<\/div>\n<div class=\"text_column mt-adapt-4\">\n<p><br \/>Parte das madeiras foram pintadas de branco para dar uma sensa\u00e7\u00e3o de amplitude ao espa\u00e7o assim como criar um ambiente mais associado \u00e0 praia. O mobili\u00e1rio antigo apresentava-se desgastado e foi substitu\u00eddo por pe\u00e7as novas e mais contempor\u00e2neas. Foram acrescentados ainda um tapete, mantas, almofadas, mesas de apoio e lanternas que criam um ambiente mais acolhedor e convidativo quer de dia quer de noite. Para aproveitar ao m\u00e1ximo o espa\u00e7o foram ainda acrescentados <em>poufs<\/em> que permitem agora acomodar mais convidados.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c457c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4c457c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a29d7 elementor-widget elementor-widget-image\" data-id=\"68a29d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-4.jpg\" class=\"attachment-large size-large wp-image-520\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-4.jpg 720w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/Antes-depois-4-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0ffd4 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"1d0ffd4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e06c3b2 elementor-widget elementor-widget-text-editor\" data-id=\"e06c3b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artigo publicado originalmente em <a href=\"https:\/\/noticias.casayes.pt\/o-que-e-para-que-serve-e-que-vantagens-tem-o-home-staging\/\">Casa Yes<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04765c elementor-widget elementor-widget-text-editor\" data-id=\"e04765c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Autoria: Catarina Diniz \u2013 Head of Business &amp; Strategy da <a href=\"https:\/\/stagingfactory.pt\/\">Staging Factory<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f60287 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"6f60287\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_tablet&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727cc2c elementor-widget elementor-widget-image\" data-id=\"727cc2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#uppage\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"104\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-up.svg\" class=\"attachment-large size-large wp-image-204\" alt=\"up-page\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37e402 elementor-widget elementor-widget-text-editor\" data-id=\"c37e402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 Stanging Factory Blog<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6cd6d elementor-widget elementor-widget-text-editor\" data-id=\"bb6cd6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/stagingfactory.pt\/blog\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O home staging \u00e9 um conceito de valoriza\u00e7\u00e3o imobili\u00e1ria, que significa literalmente \u201cencenar a casa\u201d, no sentido de criar o cen\u00e1rio ideal para promover a sua venda mais rapidamente e com o melhor valor.<\/p>\n","protected":false},"author":1,"featured_media":511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-staging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9, para que serve e que vantagens tem o \u2018home staging\u2019? - Blog Staging Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stagingfactory.pt\/blog\/o-que-e-para-que-serve-e-que-vantagens-tem-o-home-staging\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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