{"id":724,"date":"2024-03-01T12:19:50","date_gmt":"2024-03-01T12:19:50","guid":{"rendered":"https:\/\/stagingfactory.pt\/blog\/?p=724"},"modified":"2024-06-18T09:42:35","modified_gmt":"2024-06-18T09:42:35","slug":"casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal","status":"publish","type":"post","link":"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/","title":{"rendered":"Casas mobiladas prontas a habitar: nova tend\u00eancia a aterrar em Portugal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"724\" class=\"elementor elementor-724\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd53e2 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"bbd53e2\" data-element_type=\"container\" 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12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Mar\u00e7o 1, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d010339 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"d010339\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d220a3 elementor-widget elementor-widget-heading\" data-id=\"4d220a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casas mobiladas prontas a habitar: nova tend\u00eancia a aterrar em Portugal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d44e417 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"4d44e417\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523447f3 elementor-widget elementor-widget-text-editor\" data-id=\"523447f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma <strong>casa mobilada e decorada<\/strong>, <strong>pronta a habitar, <\/strong>\u00e9 uma forma de valorizar um produto imobili\u00e1rio, seja para comprar ou arrendar. Investidores, promotores e mediadores, arquitetos e home-stagers est\u00e3o \u201cde olho\u201d nesta tend\u00eancia internacional em Portugal que, para j\u00e1, est\u00e1 muito focada num p\u00fablico de nicho e em modelos de neg\u00f3cio de arrendamento de m\u00e9dia dura\u00e7\u00e3o, apartamentos tur\u00edsticos e\/ou compra e venda de casas no segmento premium e luxo. Um <strong>projeto chave na m\u00e3o<\/strong> permite economizar tempo e dinheiro, pelas suas diversas vantagens, e pode facilitar a tomada de decis\u00e3o. Afinal, quem procura este tipo de solu\u00e7\u00f5es no mercado portugu\u00eas? E quais s\u00e3o as mais-valias? O idealista\/news ouviu v\u00e1rios players do setor sobre o tema. \u00a0<\/p><ol><li><a title=\"Estrangeiros e n\u00f3madas s\u00e3o quem mais procura estas solu\u00e7\u00f5es\" href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/10\/04\/59730-casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal#Estrangeiros+e+n%C3%B3madas+s%C3%A3o+quem+mais+procura+estas+solu%C3%A7%C3%B5es\">Estrangeiros e n\u00f3madas s\u00e3o quem mais procura estas solu\u00e7\u00f5es<\/a><\/li><li><a href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/10\/04\/59730-casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal#Promo%C3%A7%C3%A3o+imobili%C3%A1ria+cada+vez+mais+atenta+ao+\">Promo\u00e7\u00e3o imobili\u00e1ria cada vez mais atenta ao &#8220;nicho&#8221;<\/a><\/li><li><a title=\"Desenhar uma casa a pensar no design e decora\u00e7\u00e3o? Sim\" href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/10\/04\/59730-casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal#Desenhar+uma+casa+a+pensar+no+design+e+decora%C3%A7%C3%A3o++Sim\">Desenhar uma casa a pensar no design e decora\u00e7\u00e3o? Sim<\/a><\/li><li><a title=\"As mais-valias de uma casa pronta a habitar\" href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/10\/04\/59730-casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal#As+mais-valias+de+uma+casa+pronta+a+habitar\">As mais-valias de uma casa pronta a habitar<\/a><\/li><\/ol><p>\u00a0<\/p><p>\u201cA tend\u00eancia de utilizar a habita\u00e7\u00e3o como um servi\u00e7o, conhecida como <strong>\u2018house-as-a-service\u2019, <\/strong>est\u00e1 a tornar-se mais popular em v\u00e1rios pa\u00edses, refletindo uma mudan\u00e7a no comportamento de consumo. A prefer\u00eancia pelo minimalismo e pela experi\u00eancia em vez da posse material. Essa tend\u00eancia \u00e9 evidente na maneira como os <a href=\"https:\/\/www.idealista.pt\/news\/etiquetas\/nomadas-digitais\">n\u00f3madas digitais <\/a>escolhem viver &#8211; de forma mais simples e leve, valorizando a praticidade em rela\u00e7\u00e3o \u00e0 propriedade de bens materiais\u201d, come\u00e7a por explicar Catarina Diniz, Head of Business &amp; Strategy na Staging Factory.<\/p><p>Segundo a respons\u00e1vel, a procura por este tipo de casas tem vindo a crescer, mas tudo depende do p\u00fablico e segmento \u2013 se estudantes, n\u00f3madas digitais ou profissionais em trabalhos tempor\u00e1rios, mais focados no arrendamento (de curta ou m\u00e9dia dura\u00e7\u00e3o); ou investidores e promotores, que investem no mobili\u00e1rio e decora\u00e7\u00e3o para terem um <strong>produto mais atrativo<\/strong>, \u201cpronto-a-render\u201d.<\/p><p>Cristina Duarte, propriet\u00e1ria de um <strong>apartamento para arrendar totalmente mobilado <\/strong>na zona da Lapa-Estrela, em Lisboa, confirma que os seus inquilinos valorizam sempre o facto de a casa estar pronta para viver, com tudo o que necessitam, estando dispon\u00edveis para pagar um &#8216;plus&#8217; no valor da renda da casa, que faz compensar o investimento em decora\u00e7\u00e3o. &#8220;Tendencialmente s\u00e3o estrangeiros, n\u00f3madas digitais ou quadros de empresas&#8221;, conta ao idealista\/news. Mas tamb\u00e9m h\u00e1 jovens portugueses interessados neste tipo de produto, tal como Filipa Reis que, com o seu namorado Jo\u00e3o, decidiu arrendar um apartamento mobilado, quando se instalaram nos arredores do Porto, permitindo-lhes &#8220;poupar esse gasto de <a href=\"https:\/\/www.idealista.pt\/news\/financas\/lar\/2023\/10\/02\/59430-quanto-custa-mobilar-uma-casa-eis-os-precos-que-deves-conhecer\">mobilar uma casa completa<\/a> e a chatice de uma mudan\u00e7a futura para outra casa, aqui perto ou noutra zona do pa\u00eds&#8221;, partilha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26f4da3 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"26f4da3\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4519c6f elementor-widget elementor-widget-image\" data-id=\"4519c6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup.jpg\" class=\"attachment-full size-full wp-image-727\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/00001_staging_factory_model_apartment_cosmikgroup-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61214bf animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"61214bf\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001800c elementor-widget elementor-widget-text-editor\" data-id=\"001800c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text_column\"><p>Para Andr\u00e9 Rodrigues da Silva, diretor geral e arquiteto na Other Fields, querer <strong>viver numa casa chave na m\u00e3o<\/strong>, pronta a habitar de um dia para o outro, ainda n\u00e3o pode ser \u201ccategorizada como uma tend\u00eancia dominante\u201d. Contudo, assume ser \u201cineg\u00e1vel que existe uma procura crescente por este tipo de oferta no mercado imobili\u00e1rio, especialmente em modelos de neg\u00f3cio de arrendamentos de m\u00e9dia dura\u00e7\u00e3o e apartamentos tur\u00edsticos\u201d.\u00a0 Isto, \u00e9, embora n\u00e3o seja uma trend \u201cplenamente estabelecida\u201d, a <strong>procura por casas j\u00e1 mobiladas<\/strong> ou decoradas est\u00e1 a crescer e a \u201cinfluenciar a apresenta\u00e7\u00e3o e comercializa\u00e7\u00e3o das propriedades no mercado imobili\u00e1rio\u201d, ganhando express\u00e3o, sobretudo, nos grandes centros urbanos.<\/p><p>A mediadora imobili\u00e1ria Porta da Frente refere que at\u00e9 ao momento, no seu segmento, <strong>comprar\/arrendar uma casa<\/strong> j\u00e1 mobilada\/decorada, \u201cnunca foi uma tend\u00eancia\u201d. \u201c\u00c9 incomum venderem-se im\u00f3veis mobilados, com a exce\u00e7\u00e3o de algum projeto particular de decora\u00e7\u00e3o que constitua um dos \u2018selling\u2019 points da casa. Dos nossos 28 anos de experi\u00eancia do mercado, um cliente raramente tem o requisito de casa mobilada, acontecendo ocasionalmente apaixonar-se pela decora\u00e7\u00e3o do im\u00f3vel e fazer uma proposta\u201d, explica Jo\u00e3o C\u00edlia, CEO\u00a0Porta\u00a0da\u00a0Frente\u00a0Christie\u2019s,\u00a0ao idealista\/news. No entanto, tendo em conta da exist\u00eancia de diversos projetos tur\u00edsticos que oferecem este servi\u00e7o de decora\u00e7\u00e3o, reconhece ser \u201cexpect\u00e1vel\u201c que, nestes casos &#8220;as unidades venham devidamente equipadas e totalmente mobiladas\u201d.<\/p><\/div><h2><strong><br \/>Estrangeiros e n\u00f3madas s\u00e3o quem mais procura estas solu\u00e7\u00f5es<\/strong><\/h2><p>A verdade \u00e9 que o mercado parece seguir ainda a diferentes velocidades nesta mat\u00e9ria. Se em alguns segmentos de mercado, a procura por este tipo de ativos ainda n\u00e3o \u00e9 significativa, noutros j\u00e1 \u00e9 uma condi\u00e7\u00e3o <em>sine qua non<\/em>, como \u00e9 o caso dos <a href=\"https:\/\/www.idealista.pt\/news\/etiquetas\/empreendimentos\" target=\"_blank\" rel=\"noopener\">empreendimentos residenciais<\/a> de gama alta. Jos\u00e9 Cardoso Botelho, CEO da promotora Vanguard Properties, confirma que, nos segmentos mais elevados, nomeadamente, <strong>premium e luxo,<\/strong> esta \u00e9 uma linha de neg\u00f3cio crescente. \u201cE ainda mais, quando estamos a falar de<strong> clientes estrangeiros, <\/strong>profissionalmente ativos em que o tempo \u00e9 sempre escasso\u201d. Segundo o respons\u00e1vel, no segmento de mercado onde atua, o perfil de investidor que procura este tipo de casa \u00e9 \u201cclaramente\u201d estrangeiro, \u201cn\u00e3o s\u00f3 porque em geral disp\u00f5e de maior capacidade econ\u00f3mica e financeira como, desconhecendo normalmente o pa\u00eds, \u00e9 mais f\u00e1cil contratar algu\u00e9m que trate de tudo de A a Z\u201d.<\/p><p>Catarina Diniz tamb\u00e9m n\u00e3o tem d\u00favidas sobre <strong>o perfil de investidores<\/strong> que mais tem interesse neste tipo de casas. No caso de investidores em imobili\u00e1rio, <strong>profissionais tempor\u00e1rios ou n\u00f3madas digitais<\/strong>, \u201cainda s\u00e3o os <strong>estrangeiros<\/strong>\u201d. E este tipo de compradores, pelo facto de n\u00e3o se encontrarem permanentemente em Portugal &#8220;acabam por preferir adquirir uma casa j\u00e1 mobilada, pronto-a-arrendar ou pronta-a-habitar\u201d, indica a home-stager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f03ac7 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"8f03ac7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebe66d elementor-widget elementor-widget-image\" data-id=\"4ebe66d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo.jpg\" class=\"attachment-full size-full wp-image-728\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/1staging_factory_silves_five_bridges_lt21_decoracao-andar-modelo-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd0aa3b animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"bd0aa3b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5315a2 elementor-widget elementor-widget-text-editor\" data-id=\"b5315a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"text_column\"><p>Andr\u00e9 Rodrigues da Silva, da Other Fields partilha da mesma opini\u00e3o. Refere que, neste momento, e no caso do<a href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/09\/28\/59684-arrendar-casas-baratas-e-possivel-nestes-10-municipios-portugueses\"> arrendamento<\/a>, este tipo de casa \u00e9 procurado maioritariamente por estrangeiros, \u201cem particular quadros superiores de empresas multinacionais que v\u00eam trabalhar para Portugal ou Europa e necessitam de uma casa por um per\u00edodo de cerca de um a dois anos\u201d. Al\u00e9m disso, \u201ch\u00e1 ainda uma procura consider\u00e1vel, especialmente para apartamentos tur\u00edsticos\u201d.<\/p><p>No caso dos <strong>projetos tur\u00edsticos chave na m\u00e3o,<\/strong> a Porta da Frente adianta que conta praticamente \u201ccom a mesma fatia de portugueses e estrangeiros a fechar neg\u00f3cio\u201d, mesmo como investidores. Os portugueses procuram um \u201crendimento extra\u201d, j\u00e1 os cidad\u00e3os brasileiros, do Reino Unido e Alemanha, por exemplo, procuram rendimento e, al\u00e9m disso, estadias no pa\u00eds.<\/p><\/div><div class=\"heading-element\"><h2><strong><br \/>Promo\u00e7\u00e3o imobili\u00e1ria cada vez mais atenta ao &#8220;nicho&#8221;<\/strong><\/h2><\/div><\/div><p>Na <a href=\"https:\/\/www.idealista.pt\/news\/financas\/investimentos\/2023\/08\/10\/59080-ciclovias-e-bicicletas-eletricas-vanguard-investe-na-comporta\">Vanguard Properties, <\/a>desde h\u00e1 \u201cbastante tempo\u201d que se investe neste nicho. No entanto, Jos\u00e9 Cardoso Botelho admite que, no setor em geral, j\u00e1 se investe \u201calguma coisa, mas ainda de forma incipiente, exceto talvez no tri\u00e2ngulo dourado do Algarve\u201d. Al\u00e9m disso, a varia\u00e7\u00e3o de pre\u00e7o entre uma <strong>casa vazia VS casa j\u00e1 decorada<\/strong> e pronta a habitar \u201cpode ser muito significativa em fun\u00e7\u00e3o do tipo de decora\u00e7\u00e3o pretendida\u201d. \u201cNo geral, de acordo com a nossa experi\u00eancia, o valor m\u00ednimo de decora\u00e7\u00e3o ronda os 1.500 euros por metro quadrado (m2), podendo atingir os 8.000 euros por m2\u201d, detalha o promotor.<\/p><p>\u201cH\u00e1 uns anos, os promotores imobili\u00e1rios apenas investiam no t\u00edpico <strong>andar-modelo<\/strong>que servia de montra para todo o empreendimento. Atualmente temos cada vez mais promotores a investir neste nicho como forma de valorizar o produto imobili\u00e1rio. Uma <strong>casa bem mobilada e bem decorada<\/strong> para venda atrai mais e melhores clientes e acaba por ter um valor superior. Por outro lado, h\u00e1 promotores a investir no mercado da venda com rendimento garantido. Ou seja, investem no mobili\u00e1rio e decora\u00e7\u00e3o pata terem um produto mais atrativo e pronto a arrendar, ou seja, pronto arender\u201d, explica Catarina Diniz.<\/p><p>De acordo com a fundadora da Staging Factory, especialista neste tipo de interven\u00e7\u00f5es, h\u00e1 cada vez mais promotores a trabalhar com empresas de staging, <a href=\"https:\/\/www.idealista.pt\/news\/decoracao\/espacos\/2023\/09\/21\/59567-manual-para-decorar-a-casa-evitar-desperdicio-e-tendencias-passageiras\">design e decora\u00e7\u00e3o de interiores<\/a> para execu\u00e7\u00e3o deste tipo de projetos. \u201cUm promotor imobili\u00e1rio valoriza muito a economia de recursos e a qualidade de um resultado final que garanta a optimiza\u00e7\u00e3o do espa\u00e7o do im\u00f3vel e a maximiza\u00e7\u00e3o do valor e da rapidez da comercializa\u00e7\u00e3o\u201d, diz.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf73b35 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"cf73b35\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b56160 elementor-widget elementor-widget-image\" data-id=\"7b56160\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem.jpg\" class=\"attachment-full size-full wp-image-732\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2staging_factory_unique_belem-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0059780 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"0059780\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb1711 elementor-widget elementor-widget-text-editor\" data-id=\"0cb1711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"text_column\"><p>A especialista esteve envolvida em v\u00e1rios exemplos de <a href=\"https:\/\/stagingfactory.pt\/en\/projectos-3\/\" target=\"_blank\" rel=\"noopener\">projetos chave na m\u00e3o<\/a> cujo objetivo era mobilar e decorar integralmente im\u00f3veis para efeitos de<strong> venda e arrendamento.<\/strong> O mais recente desafio deste tipo que desenvolveu consistiu em mobilar e decorar oito apartamentos em \u00c9vora para o mercado do arrendamento m\u00e9dia e longa dura\u00e7\u00e3o.<\/p><p>\u201cA maioria dos projetos que desenvolvemos s\u00e3o chave na m\u00e3o. Promotores imobili\u00e1rios, fundos de investimento, grupos hoteleiros ou investidores estrangeiros preferem trabalhar desta forma. Estes \u00faltimos optam essencialmente por projetos chave na m\u00e3o j\u00e1 que se encontram a residir fora do pa\u00eds e querem chegar com a <strong>casa j\u00e1 mobilada<\/strong>, decorada e por vezes totalmente equipada com loi\u00e7as e roupas de forma a estar totalmente pronta-a-habitar ou pronta-a-rentabilizar\u201d, sublinha a profissional.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66552c animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"a66552c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8535f elementor-widget elementor-widget-image\" data-id=\"ed8535f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem.jpg\" class=\"attachment-full size-full wp-image-733\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/25staging_factory_unique_belem-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e7912a animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"9e7912a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d883b87 elementor-widget elementor-widget-text-editor\" data-id=\"d883b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><p>O arquiteto Andr\u00e9 Rodrigues da Silva adianta ainda que, em geral, observa-se uma tend\u00eancia para, \u201cno m\u00ednimo\u201d, recorrer ao <a href=\"https:\/\/www.idealista.pt\/news\/decoracao\/conselhos\/2023\/07\/26\/58461-home-staging-preparar-a-casa-para-vende-la-mais-rapido\">home-staging.<\/a> Al\u00e9m disso, \u201cest\u00e3o a surgir produtos h\u00edbridos nos quais o promotor cria um apartamento modelo e posteriormente oferece um pacote de \u201c<strong>decora\u00e7\u00e3o chave na m\u00e3o&#8221;<\/strong> para venda ao potencial cliente. Temos colaborado com diversos promotores que seguem esta abordagem\u201d, conta ao idealista\/news. Relativamente aos pre\u00e7os deste tipo de servi\u00e7o, para arrendamento, diz ser expect\u00e1vel um acr\u00e9scimo de 20% a 30% na renda, dependendo da categoria do im\u00f3vel; e em termos de venda, pode-se considerar um aumento de pre\u00e7o entre 15% a 20%.<\/p><p>Jo\u00e3o C\u00edlia, da Porta da Frente, confirma que a promo\u00e7\u00e3o imobili\u00e1ria j\u00e1 investe neste mercado de projetos tur\u00edsticos h\u00e1 bastante tempo, de norte a sul do pa\u00eds. \u201cEspecialmente desde 2011, em que Portugal tem crescido exponencialmente no setor do turismo, que se criou este espa\u00e7o de investimento para os big players nacionais e internacionais (cria\u00e7\u00e3o de hot\u00e9is, pousadas, apartamentos tur\u00edsticos, etc). Nas regi\u00f5es onde operamos, temos empreendimentos tur\u00edsticos em Lisboa, Cascais e Alentejo, que oferecem exatamente este servi\u00e7o de <strong>chave na m\u00e3o. <\/strong>Al\u00e9m de ser uma obriga\u00e7\u00e3o legal, \u00e9 um facilitador para o investidor que pretende monetizar o seu im\u00f3vel\u201d, explica a mediadora.<\/p><p>Em 2021, Pedro d\u2019Orey, s\u00f3cio fundador da<strong> QuartoSala<\/strong>, anunciava numa<a href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2021\/04\/30\/47180-quartosala-alia-se-a-promocao-imobiliaria-novo-servico-de-curadoria-para-melhorar-os\"> entrevista ao idealista\/news<\/a> o lan\u00e7amento de um novo servi\u00e7o de curadoria precisamente pensado nesta linha, focado no trabalho em parceria com os promotores imobili\u00e1rios para decorar os andares modelo dos seus empreendimentos. A ideia deste servi\u00e7o de aconselhamento nasceu em plena pandemia, com o intuito de\u00a0melhorar o aspeto visual dos projetos e a experi\u00eancia de quem visita.\u00a0<\/p><p>\u201cA grande vantagem \u00e9 podermos associar o nosso know-how na \u00e1rea dos projetos de design de interiores, e a nossa experi\u00eancia no atendimento desta tipologia de clientes de alto padr\u00e3o, \u00e0 necessidade dos promotores imobili\u00e1rios de adaptar a sua oferta a esta nova realidade. N\u00f3s sabemos como os clientes querem viver as suas casas e podemos trazer esse conhecimento para a fase de <strong>promo\u00e7\u00e3o do empreendimento.<\/strong> \u00c9 uma experi\u00eancia geradora de neg\u00f3cios\u201d, explicava, na altura.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f787c5 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"3f787c5\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f8157 elementor-widget elementor-widget-image\" data-id=\"40f8157\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments.jpg\" class=\"attachment-full size-full wp-image-734\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/2-staging-factory-yup-apartments-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b0df3b animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"0b0df3b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e72be elementor-widget elementor-widget-text-editor\" data-id=\"a9e72be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><p>Relativamente \u00e0 compra deste tipo de casas para colocar no <strong>arrendamento ou alojamento local,<\/strong> a Porta da Frente admite que, no caso de im\u00f3veis avulso n\u00e3o sente essa prefer\u00eancia ligada a oportunidades de investimento. \u201cOu seja, n\u00e3o temos clientes que nos solicitam um im\u00f3vel mobilado para colocar no mercado de arrendamento de longa dura\u00e7\u00e3o, pois geralmente preferem decorar a gosto pessoal ou associar-se a um projeto exterior de decora\u00e7\u00e3o. Nos empreendimentos tur\u00edsticos, temos sim muitos investidores a apostarem tanto no alojamento local como arrendamento de maior dura\u00e7\u00e3o\u201d, frisa.<\/p><p>\u201cH\u00e1 muito pouco investimento em Portugal de <strong>compra de habita\u00e7\u00e3o para arrendamento.<\/strong> No caso do alojamento local, s\u00f3 haver\u00e1 unidades decoradas e mobiladas. Para o arrendamento tradicional de longo prazo, pode n\u00e3o fazer sentido investir na decora\u00e7\u00e3o, pois normalmente o arrendat\u00e1rio tem a sua pr\u00f3pria mob\u00edlia\u201d, acrescenta Jos\u00e9 Cardoso Botelho.<br \/><br \/><\/p><h2 id=\"Desenhar+uma+casa+a+pensar+no+design+e+decora\u00e7\u00e3o++Sim\"><strong>Desenhar uma casa a pensar no design e decora\u00e7\u00e3o? Sim<\/strong><\/h2><p>Para o arquiteto da Other Fields, na fase de inicial de desenho e planeamento das casas, a <a href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/07\/20\/58535-casas-saudaveis-a-minha-missao-e-projetar-e-construir-para-nos-curar\">abordagem hol\u00edstica <\/a>\u00e9 cada vez mais fundamental. \u201c\u00c9 poss\u00edvel, inclusive, come\u00e7ar com a conce\u00e7\u00e3o de uma ideia de lifestyle, criar um moodboard de interiores e, a partir da\u00ed, abordar a arquitetura, invertendo em certa medida o processo convencional. Esta abordagem \u00e9 particularmente relevante ao colaborar com <strong>promotores imobili\u00e1rios<\/strong> que possuem equipas de marketing robustas e visam oferecer produtos distintos e atrativos para um p\u00fablico-alvo espec\u00edfico, \u00e1vido por um estilo de vida bem definido\u201d, explica.<br \/><br \/>\u201cTodos os elementos que comp\u00f5em essa viv\u00eancia devem ser considerados desde o in\u00edcio e interligados de forma sin\u00e9rgica. Isso significa que o <strong>design e a decora\u00e7\u00e3o <\/strong>devem ser vistos em conjunto com outros aspetos importantes, como funcionalidade, efici\u00eancia energ\u00e9tica, sustentabilidade, tecnologia integrada e bem-estar dos habitantes. A escolha do papel de parede pode ser t\u00e3o relevante quanto a sele\u00e7\u00e3o do sistema de climatiza\u00e7\u00e3o para garantir uma viv\u00eancia confort\u00e1vel e esteticamente agrad\u00e1vel\u201d, acrescenta o respons\u00e1vel.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fd2898 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"1fd2898\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9742bc1 elementor-widget elementor-widget-image\" data-id=\"9742bc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem.jpg\" class=\"attachment-full size-full wp-image-735\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/4staging_factory_unique_belem-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0811d8b animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"0811d8b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6a008 elementor-widget elementor-widget-text-editor\" data-id=\"ac6a008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><p>Projetos com equipas multidisciplinares s\u00e3o, por isso, cada vez mais comuns. Jos\u00e9 Cardoso Botelho conta que na Vanguard Properties o desenvolvimento de um projeto imobili\u00e1rio contempla 12 fases. \u201cUma vez definidas as m\u00e9tricas e segmento para um determinado projeto, logo na fase dois, come\u00e7am a intervir equipas de arquitetura, engenharia,<strong> lifestyle e conceito<\/strong>\u201d, refere. Portanto, desenham-se cada vez mais as casas do ponto de vista de como ficar\u00e1 o design e decora\u00e7\u00e3o, e o respons\u00e1vel acredita que isso ser\u00e1 cada vez mais tend\u00eancia \u201cjunto dos colegas de profiss\u00e3o\u201d.<\/p><p>Esta realidade \u00e9 confirmada pela Porta da Frente, segundo a mediadora, uma das principais evolu\u00e7\u00f5es do mercado imobili\u00e1rio na \u00faltima d\u00e9cada \u201cfoi exatamente a cria\u00e7\u00e3o de equipas multidisciplinares em cada projeto que entra no mercado\u201d. \u201cTanto para projetos de explora\u00e7\u00e3o tur\u00edstica como resid\u00eancia permanente, h\u00e1 equipas compostas por v\u00e1rias \u00e1reas de expertise \u2013 inclusivamente a media\u00e7\u00e3o imobili\u00e1ria \u2013 que contribuem para a cria\u00e7\u00e3o de um produto atraente e de qualidade\u201d, salienta a empresa.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae46817 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"ae46817\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aec8b8c elementor-widget elementor-widget-image\" data-id=\"aec8b8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt.jpg\" class=\"attachment-full size-full wp-image-736\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/10staging_factory_prata_riverside_lote_1_2ofrt-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b289f animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"c1b289f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cce4f9e elementor-widget elementor-widget-text-editor\" data-id=\"cce4f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><p>Catarina Diniz lembra que que as <strong>casas mobiladas e decoradas <\/strong>\u201catraem mais potenciais clientes e mais e melhores propostas de compra ou arrendamento\u201d. \u201cA maioria das pessoas tem dificuldade em visualizar o potencial de um espa\u00e7o vazio. Casas vazias parecem mais pequenas, frias e sem personalidade. Por outro lado, uma <strong>casa mobilada \u00e9 mais atrativa<\/strong> e convidativa, permitindo ao potencial comprador ou inquilino ver como pode viver o espa\u00e7o e faz\u00ea-lo sentir-se em casa. Por outro lado, o comprador ou arrendat\u00e1rio pode preferir adquirir ou arrendar a casa j\u00e1 totalmente pronta a habitar evitando gastos e trabalho acrescido\u201d, resume a especialista em home staging.<\/p><p>\u201cNum segmento premium e de luxo \u00e9 mais um fator diferenciador, aumentando a liquidez do produto. Ou seja, tudo o que torne o produto mais diferenciado, ajuda na venda ou no arrendamento\u201d, confirma o CEO da promotora Vanguard Properties.<br \/><br \/><\/p><h2 id=\"As+mais-valias+de+uma+casa+pronta+a+habitar\"><strong>As mais-valias de uma casa pronta a habitar<\/strong><\/h2><p>Quando se trata de <strong>vender ou arrendar um im\u00f3vel,<\/strong> a primeira impress\u00e3o \u00e9 fundamental, e para isso \u00e9 importante garantir um equil\u00edbrio perfeito entre <a href=\"https:\/\/www.idealista.pt\/news\/decoracao\/espacos\/2021\/11\/05\/49574-decorar-casas-pequenas-e-grandes-por-que-e-que-um-projeto-de-interiores-faz-a-diferenca\">est\u00e9tica e funcionalidade<\/a>. \u201cA casa tem que conquistar o cliente \u00e0 primeira vista, parecer funcional e permitir uma boa circula\u00e7\u00e3o.\u00a0 Criar um ambiente convidativo e acolhedor que agrade \u00e0 maioria dos potenciais compradores ou inquilinos \u00e9 por isso fundamental. Para isso \u00e9 necess\u00e1rio utilizar cores neutras e <strong>pe\u00e7as de mobili\u00e1rio <\/strong>de design simples. Esta abordagem cria um ambiente elegante e contempor\u00e2neo que agrada a uma ampla gama de gostos. Cores claras ampliam visualmente o espa\u00e7o e real\u00e7am a beleza da luz natural\u201d, explica Catarina Diniz.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0997db animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"c0997db\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e498186 elementor-widget elementor-widget-image\" data-id=\"e498186\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments.jpg\" class=\"attachment-full size-full wp-image-737\" alt=\"\" srcset=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments.jpg 2400w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments-300x200.jpg 300w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments-1024x683.jpg 1024w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments-768x512.jpg 768w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments-1536x1024.jpg 1536w, https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/15-staging-factory-yup-apartments-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6514670 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"6514670\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f11f6 elementor-widget elementor-widget-text-editor\" data-id=\"40f11f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><div class=\"heading-element\"><p>Para a home stager, \u00e9 ainda essencial incluir as pe\u00e7as essenciais que todos precisam, como camas confort\u00e1veis, mesas de cabeceira, mesa de refei\u00e7\u00e3o, cadeiras, m\u00f3veis para a TV e sof\u00e1. \u201cEstas pe\u00e7as garantem a base funcional do espa\u00e7o, permitindo aos futuros residentes visualizarem como podem viver e aproveitar o espa\u00e7o. \u00c9 importante n\u00e3o personalizar nem sobrecarregar demasiado o espa\u00e7o permitindo que cada um o adapte \u00e0 sua maneira\u201d, indica.<\/p><p>Segundo a fundadora da Staging Factory, a grande mais valia de um projeto chave na m\u00e3o \u00e9 a conveni\u00eancia e economia: \u201ctempo, dinheiro e chatices\u201d. A especialista apresenta oito grandes <strong>mais valias das casas prontas a habitar:<\/strong><\/p><ol><li><strong>Conveni\u00eancia:<\/strong> o projeto \u00e9 entregue completamente pronto, o que significa que o cliente n\u00e3o precisa de se preocupar com a gest\u00e3o dos diferentes intervenientes no processo.<\/li><li><strong>Economia de tempo:<\/strong> como o projeto \u00e9 gerido de forma centralizada, o cliente economiza tempo, uma vez que n\u00e3o lida com imprevistos ou dificuldades de execu\u00e7\u00e3o.<\/li><li><strong>Redu\u00e7\u00e3o de riscos: <\/strong>o fornecedor assume a responsabilidade por todas as etapas do projeto, incluindo a resolu\u00e7\u00e3o de problemas e a garantia do resultado final conforme acordado.<\/li><li><strong>Or\u00e7amento controlado<\/strong>: o\u00a0cliente recebe um or\u00e7amento fechado para o projeto completo, o que garante o controle de custos e evita surpresas com custos adicionais.<\/li><li><strong>Qualidade garantida<\/strong>: o fornecedor do servi\u00e7o chave na m\u00e3o geralmente tem experi\u00eancia e expertise em projetos semelhantes, o que garante maior qualidade e profissionalismo.<\/li><li><strong>Responsabilidade \u00fanica:<\/strong> o cliente tem um \u00fanico ponto de contacto para todas as quest\u00f5es relacionadas ao projeto, facilitando a comunica\u00e7\u00e3o e a resolu\u00e7\u00e3o de problemas.<\/li><li><strong>Pronto a usar<\/strong>: o cliente pode come\u00e7ar a usar o projeto imediatamente ap\u00f3s a conclus\u00e3o, sem a necessidade de ajustes adicionais.<\/li><li><strong>Redu\u00e7\u00e3o de stress:<\/strong> ao transferir a responsabilidade para o fornecedor, o cliente reduz significativamente o stress e a carga de trabalho associados \u00e0 gest\u00e3o do projetos.<\/li><\/ol><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0ffd4 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"1d0ffd4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a62c233 elementor-widget elementor-widget-text-editor\" data-id=\"a62c233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artigo publicado originalmente em <a href=\"https:\/\/www.idealista.pt\/news\/imobiliario\/habitacao\/2023\/10\/04\/59730-casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\">Idealista<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04765c elementor-widget elementor-widget-text-editor\" data-id=\"e04765c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Autoria: Catarina Diniz \u2013 Head of Business &amp; Strategy da <a href=\"https:\/\/stagingfactory.pt\/\">Staging Factory<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f60287 animated-slow e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no elementor-invisible e-con e-parent\" data-id=\"6f60287\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_tablet&quot;:&quot;fadeInUp&quot;,&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-727cc2c elementor-widget elementor-widget-image\" data-id=\"727cc2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#uppage\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"104\" src=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/02\/sf-graphic-up.svg\" class=\"attachment-large size-large wp-image-204\" alt=\"up-page\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec62e2f elementor-widget elementor-widget-text-editor\" data-id=\"ec62e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 Stanging Factory Blog<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883dc2f elementor-widget elementor-widget-text-editor\" data-id=\"883dc2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/stagingfactory.pt\/blog\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uma casa mobilada e decorada, pronta a habitar, \u00e9 uma forma de valorizar um produto imobili\u00e1rio, seja para comprar ou arrendar. Investidores, promotores e mediadores, arquitetos e home-stagers est\u00e3o \u201cde olho\u201d nesta tend\u00eancia internacional em Portugal.<\/p>\n","protected":false},"author":1,"featured_media":725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-staging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casas mobiladas prontas a habitar: nova tend\u00eancia a aterrar em Portugal - Blog Staging Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casas mobiladas prontas a habitar: nova tend\u00eancia a aterrar em Portugal - Blog Staging Factory\" \/>\n<meta property=\"og:description\" content=\"Uma casa mobilada e decorada, pronta a habitar, \u00e9 uma forma de valorizar um produto imobili\u00e1rio, seja para comprar ou arrendar. Investidores, promotores e mediadores, arquitetos e home-stagers est\u00e3o \u201cde olho\u201d nesta tend\u00eancia internacional em Portugal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Staging Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StagingFactory\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-01T12:19:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T09:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/6-staging-factory-yup-apartments.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin-slab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-slab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/\"},\"author\":{\"name\":\"admin-slab\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#\/schema\/person\/3e608ef33c163e0f44ebfd8ee7ab2cd3\"},\"headline\":\"Casas mobiladas prontas a habitar: nova tend\u00eancia a aterrar em Portugal\",\"datePublished\":\"2024-03-01T12:19:50+00:00\",\"dateModified\":\"2024-06-18T09:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/\"},\"wordCount\":3057,\"publisher\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stagingfactory.pt\/blog\/wp-content\/uploads\/2024\/03\/6-staging-factory-yup-apartments.jpg\",\"articleSection\":[\"artigos-staging\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/\",\"url\":\"https:\/\/stagingfactory.pt\/blog\/casas-mobiladas-prontas-a-habitar-nova-tendencia-a-aterrar-em-portugal\/\",\"name\":\"Casas mobiladas prontas a habitar: nova tend\u00eancia a aterrar em Portugal - 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