{"id":2370,"date":"2022-04-27T15:46:42","date_gmt":"2022-04-27T15:46:42","guid":{"rendered":"https:\/\/stagingfactory.pt\/site\/?p=2370"},"modified":"2025-09-24T09:47:49","modified_gmt":"2025-09-24T09:47:49","slug":"a-arte-de-potenciar-o-sonho","status":"publish","type":"post","link":"https:\/\/stagingfactory.pt\/site\/a-arte-de-potenciar-o-sonho\/","title":{"rendered":"A arte de potenciar o sonho"},"content":{"rendered":"\t\t
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A arte de potenciar o sonho<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apostada em otimizar, atrav\u00e9s de solu\u00e7\u00f5es chave-na-m\u00e3o, o potencial de cada investimento imobili\u00e1rio, a Home Staging Factory introduziu novas doses de criatividade e inova\u00e7\u00e3o ao mercado imobili\u00e1rio portugu\u00eas.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Idealizada pelas irm\u00e3s Margarida e Catarina Diniz (com forma\u00e7\u00e3o, respetivamente, nas \u00e1reas de design de interiores e publicidade\/branding), a Home Staging Factory \u00e9 o culminar de um projeto cujo objetivo era revolucionar a forma como os im\u00f3veis eram apresentados no mercado. Nesse sentido, e num esfor\u00e7o para inovar o setor e destacar o potencial das casas que se encontravam \u00e0 venda, as fundadoras importaram o conceito norte-americano \u201chome staging\u201d, que consiste em \u201ccolocar o produto imobili\u00e1rio em palco,\u201d ou seja faz\u00ea-lo brilhar. Tudo isto, com base num restyling<\/em> estrat\u00e9gico que permite, atrav\u00e9s da reconfigura\u00e7\u00e3o do espa\u00e7o, da cria\u00e7\u00e3o de ambientes e outras t\u00e9cnicas, real\u00e7ar os seus trunfos e maximizar o seu potencial comercial, explica a co-fundadoura Catarina Diniz.<\/p>

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Apresentando como pontos fortes a criatividade, a inova\u00e7\u00e3o e a capacidade de oferecer um servi\u00e7o \u201cchave-na-m\u00e3o\u201d, foi de forma gradual que a Home Staging Factory conseguiu conquistar a confian\u00e7a n\u00e3o apenas de promotores imobili\u00e1rios e propriet\u00e1rios que pretendem rentabilizar as suas casas, mas tamb\u00e9m de um crescente leque de investidores estrangeiros. O segredo por detr\u00e1s deste sucesso reside na aposta em trabalhar cada im\u00f3vel com base num objetivo comercial e tendo em conta que cada euro investido tem que ter um retorno financeiro, enfatiza Catarina Diniz. N\u00e3o constitui, pois, surpresa que entre as grandes vantagens de optar por um servi\u00e7o desta natureza se incluam a garantia de uma maior rapidez na comercializa\u00e7\u00e3o bem como a efetiva maximiza\u00e7\u00e3o da rentabilidade de toda e qualquer propriedade.<\/p>

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Focada essencialmente no segmento dos investidores, embora capacitada para atender \u00e0s mais diversas solicita\u00e7\u00f5es do mercado, a Home Staging Factory tem contribu\u00eddo para a otimiza\u00e7\u00e3o dos investimentos no universo da hotelaria, contando no seu portef\u00f3lio com projetos desenvolvidos para o Troia Resort (propriedade do Grupo SONAE), Grupo Libertas ou o Grupo NAU Hotels & Resorts. Paralelamente, Margarida e Catarina Diniz t\u00eam disponibilizado a sua arte e engenho ao servi\u00e7o de estabelecimentos de Alojamento Local, Guest Houses ou hot\u00e9is de charme de Norte a Sul do pa\u00eds, como a \u201cValeriana Exclusive Guesthouse\u201d em \u00c9vora. Indissoci\u00e1vel de todo este \u00eaxito tem sido, por sua vez, a tremenda evolu\u00e7\u00e3o que o setor imobili\u00e1rio portugu\u00eas tem vindo a testemunhar desde 2012 (ano em que a Home Staging Factory nasceu). \u201cPenso que hoje em dia se nota um cuidado maior nos pormenores, na escolha de materiais e uma maior qualidade de constru\u00e7\u00e3o\u201d, sustenta Catarina Diniz, antes de acrescentar que estes atributos s\u00e3o \u201cessenciais para os investidores estrangeiros\u201d, numa \u00e9poca em que os holofotes est\u00e3o todos direcionados para Portugal. \u00c9 neste contexto que a nossa empres\u00e1ria Catarina Diniz sublinha a urg\u00eancia de se continuarem a afirmar, em Portugal, \u201cboas marcas na \u00e1rea da constru\u00e7\u00e3o, promo\u00e7\u00e3o imobili\u00e1ria, decora\u00e7\u00e3o e home staging\u201d. Por outro lado, e questionada sobre os desafios que se colocam ao mercado imobili\u00e1rio, a fundadora acredita na necessidade de se desenvolverem \u201cprojetos cada vez mais sustent\u00e1veis\u201d que assegurem uma efetiva efici\u00eancia energ\u00e9tica e econ\u00f3mica, assim como novas solu\u00e7\u00f5es de habita\u00e7\u00e3o, como por exemplo, o conceito \u201cco-living\u201d.\u00a0 J\u00e1 relativamente \u00e0 Home Staging Factory, existe a promessa de que a ambi\u00e7\u00e3o de inovar permanecer\u00e1 a chave-mestra de um projeto cada vez mais ligado ao \u201csegmento da hospitalidade\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoltar aos artigos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Home Staging Factory introduziu novas doses de criatividade e inova\u00e7\u00e3o ao mercado imobili\u00e1rio portugu\u00eas….<\/p>\n","protected":false},"author":1,"featured_media":2371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","page_builder":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-2370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\nA arte de potenciar o sonho | Staging Factory<\/title>\n<meta name=\"description\" content=\"Home Staging Factory introduziu novas doses de criatividade e inova\u00e7\u00e3o ao mercado imobili\u00e1rio portugu\u00eas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stagingfactory.pt\/site\/a-arte-de-potenciar-o-sonho\/\" \/>\n<meta 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