Creating Value
About
From space to market value
2010 was the year that Margarida Diniz, real estate consultant and interior designer, and Catarina Diniz, brand strategist, decided to change their angle and revolutionize the real estate market. With the ambition to “transform walls and beams into dreams and emotions”, they looked at the market from a marketing perspective and, in the midst of the real estate crisis, created space for a new way of using interior design.
In an effort to innovate the sector and maximize the commercial potential of real estate, the founders created a unique approach and integrated interior design and the North American concept of home staging with a strategic vision of the business to enhance the attractiveness and increase the profitability of real estate.
With the Staging Factory brand, they have made a commitment to strategic design focused on ROID (Return on Interior Design) in the tourism and real estate sector.
With a decade of shared history and experience, Staging Factory is now a multidisciplinary team specializing in creating environments for investment properties. The aspiration of the Staging Factory team is to increase profitability for investors and offer an exceptional hospitality experience.
Staging Factory
From Space to Value
Team
A team, like a space, is measured by its ability to generate life and value. The Staging Factory team has the ability to turn every space into a stage where life happens. With a young, curious and daring spirit, they love good challenges, are not content with the obvious and, whenever they can, turn walls into horizons.
No one is the same as anyone else. Every human being is a unique stranger”.
Carlos Drummond de Andrade
Margarida Diniz
Head of Interior Design
Margarida’s great aesthetic sensitivity and appeal for the life of spaces led her to study Decorative Arts at the Ricardo Espírito Santo Silva Foundation. She worked in the film and television industry as a set designer, while also working on several interior design projects. Later, as a real estate consultant at Sotheby’s Real Estate, she was confronted with the poor presentation of houses for sale. She realized that she could boost commercial results with her experience as an interior designer. Knowledge met opportunity and, together with Catarina, they founded Staging Factory, the first real estate valuation and home staging company in Portugal, which is now dedicated to “Hospitality Interior Design”.
She is a master at unlocking, optimizing and revealing the maximum potential of properties and the solutions she designs transform spaces into perfect environments.
Margarida is the team’s “Magic Wand”.
Catarina Diniz
Head of Business & Strategy
Catarina was born to do. She graduated in Business Communication and, inspired by the power of creativity, began creating brands. She worked at Lintas, Strat, Brandia and Ativism. As she likes to fly high, she went to London to work in marketing for Port Wine and to São Paulo to study at the Miami Ad School. In 2010, she decided to take on new projects and challenged Margarida to develop the concept of home staging in Portugal. She had already created the “Memmo Unforgettable Hotels” brand and wanted to create more memorable homes and hotels. The story goes from here.
Doing is his motto, and he took the General Management Course at NOVA SBE to better manage the areas of strategy, management and business development. Her mission is to innovate and to detect and listen to customer needs so that she can share them with the team and integrate improvements into projects. Catarina is the team’s “customer voice and ideator”.
Mónica Albuquerque
Interior Designer
Mónica began her career at the António Arroio school and finished her degree in Interior Design at IADE in 2006. That same year, she began her professional career at AREA Infinitas as an assistant in the furniture and interior design department. At the same time, she founded the design studio Twelve Four Haus in 2009. In 2017, she accepted the challenge of joining the Staging Factory team as a designer, participating in various national and international projects. Her design is characterized by a passion for color, detail and the relentless pursuit of functionality and simplicity. Mónica is the team’s Creative Enabler.
Joana Diniz
Hosting Manager
Although she has a degree in Marine Biology, she is the one who puts her feet on the ground the most. With an organizing profile, she’s the one who puts the dots in the is and controls the correct functioning of processes. She does everything and has worked in areas as diverse as fishing, catering and even film production. After several years working in the cultural sector, in 2018 she joined the Staging Factory team where she is responsible for managing guests and Local Accommodation apartments. She loves the outdoors, DIY and the sea. With the start of her job at Staging Factory, she began to combine her hobbies with her profession.
Her mission is to listen closely to guests and find out if the houses designed by Staging Factory meet or even exceed the clients’ expectations. She is a “Weekly Feeder” and the scientist of Staging Factory’s home laboratory.
