Av. da República 48
+ Tipology
Tipology
T3
Segment
Imobiliário
Ambience
Contemporary, Minimalism
Investiment
Exclusive
Typology
T3
Segment
Real Estate
Ambience
Contemporary, Minimalism
Investiment
Exclusive
The Space
A Flat with Great Potential, but Struggling to Sell
This 200 m² T3 flat in Avenidas Novas, Lisbon, had everything to succeed: a complete renovation with quality finishes, generous areas and a prime location. Yet, after almost eight months on the market, it was still unsold. The size, unusually large for a T3, made it hard for buyers to imagine how to use the spaces. Some objections also arose during visits, such as the garage being outside the building and certain views overlooking the technical areas of a neighbouring hotel.
To overcome these barriers, the owners turned to Staging Factory, after considering several companies. They chose us for our flexibility, efficiency and ability to adapt the project to their objectives: strengthening online visibility, increasing the number of visits and creating an emotional connection with potential buyers.
The Challenge
The refurbishment had given the flat quality finishes and generous areas, but none of this was translating into visits or offers. After 8 months on the market, it was clear that the property needed more than photos of empty rooms: it needed to show functionality, lifestyle and emotion.
The challenge for Staging Factory was to:
Give purpose to oversized areas, helping potential buyers visualise how to live in the space.
Neutralise objections, shifting focus away from less favourable aspects (such as external garage or technical views).
Create digital impact, making the advert stand out and generate more visits.
The Work / Moodboard
Our intervention focused on transforming empty square metres into attractive, functional, and aspirational spaces. The selection of furniture, decorative accessories, and the colour palette was carefully planned to make potential buyers stop at the advert and feel compelled to step inside. Each environment was designed to be inviting and emotionally engaging, reflecting the lifestyle offered by this property in the heart of Lisbon.
The careful curation of unique pieces gave the flat a distinct identity, reinforcing its character and soul. From contemporary design elements to carefully integrated works of art, every detail contributed to a refined and welcoming atmosphere.
A Design Chair as a Focal Point – The sculptural black chair, in contrast with the neutral palette, drew the eye and added a contemporary touch, ensuring the property remained in buyers’ memory long after browsing through dozens of listings.
Art That Tells a Story – A striking canvas anchored the space, setting the mood and capturing attention.
Accessories with Intention – In the kitchen and living areas, subtle touches such as a carefully placed book, a unique lamp, and organic textures brought warmth and authenticity, helping buyers imagine themselves living there.
The Value / Results
The result was clear: the property was sold in just four months. Home staging helped visitors visualise the full potential of the flat and, above all, create the empathy and emotional connection that led to the purchase. By giving purpose to oversized areas and shifting focus away from objections, Staging Factory turned space into real value — true to our brand promise: from space to value.
“Professionalism, focus, a true sense of partnership, refined taste with a different perspective and great kindness — that’s what we found in the Staging Factory team. Thank you.”
Cluttons, 2025
