São João da Mata I
+ Tipologia
Tipologia
T0 10m2
Segmento
Alojamento temporário
Ambiente
Contemporâneo
Investimento
Exclusive
Tipologia
House T4 228m2
Segmento
Real Estate
Ambiente
Contemporary Minimalist
Investimento
Exclusive
The Space
From an empty house to a home with soul: the power of Home Staging in the luxury market.
Located in the heart of Lisbon, this luxury four-bedroom townhouse — with 228 m² of interior space and 195 m² of private outdoor areas — is part of an exclusive development built behind a fully reconstructed Pombaline building.
It combines the charm of historic architecture with contemporary and sophisticated design, offering a unique residential experience in the premium real estate market.
The Challenge
Despite its great potential, the property was completely empty, which made it difficult for potential buyers to perceive its scale, comfort, and atmosphere.
Staging Factory was invited to bring life and emotion to the space, creating a setting that would evoke feelings, help buyers visualize their future lives there, and strengthen their emotional connection to the property.
The goal was clear: to furnish and decorate with elegance and lightness, allowing visitors to imagine themselves living in the home — enhancing its architecture rather than overshadowing it.
The Work / Moodboard
The Staging Factory team developed a minimalist yet sophisticated Home Staging proposal, carefully curating contemporary furniture, vintage accents, and selected pieces from the owner to create an authentic visual narrative.
A neutral but warm color palette reinforces the sense of serenity and space, while natural textures and artistic details add character and emotion.
The result is an elegant, refined, and welcoming atmosphere, where every room tells a story — a raw and inspiring space designed to ignite imagination and a sense of belonging.
The Value
Distributed across four vertical floors and targeting a highly specific buyer profile, this townhouse needed more than a great location — it needed soul.
Staging Factory’s intervention transformed its perception, allowing visitors to emotionally connect and envision their lifestyle within the space.
The outcome was clear: the property was sold within one year.
“Excellent experience from beginning to end. From communication, to finding solutions, good taste and quality in the execution of the Home Staging I needed for a 200 m² four-bedroom townhouse in Santos.
Margarida, Mónica, and Catarina were exceptional.
I highly recommend them to anyone looking for excellent execution, great attention to detail, careful handling, and a friendly yet professional attitude.”
João Jardim, Keller Williams
