Visconde Valmor 35
+ Tipology
Tipology
T1
Segment
Real Estate
Ambience
Minimalist
Investiment
Stylish
Tipology
T3
Segment
Real Estate
Ambience
Contemporary
Investiment
Stylish
The Space
Located in the prestigious Valmor Prime, a charming building on the iconic Avenida Visconde Valmor, this three-bedroom apartment featured three en-suite bedrooms, a spacious living room and high-quality finishes.
Despite its privileged location and qualities, the apartment was completely empty — a common obstacle in real estate. Without furniture, the space looked cold and smaller than it really was, making it difficult for buyers to see its full potential.
This was exactly the kind of situation the Staging Factory “Rent-to-Sell” service was designed to solve.
The Challenge
The client presented us with a very common issue in the real estate market: a high-quality property that simply did not capture buyers’ interest.
Without furniture, the large areas seemed reduced, and the natural light was not fully appreciated. In addition, potential buyers raised several objections:
Difficulty visualizing how to organize and furnish the apartment.
Concerns about the open-plan kitchen and living room layout.
The balcony was perceived as too small to be functional.
Bedrooms appeared smaller than they actually were, lacking a sense of scale.
The Work / Moodboard
Developed especially for real estate consultants, developers and investors, Rent-to-Sell is a furniture rental service that transforms empty properties into aspirational, ready-to-sell homes — without the need to purchase furniture.
Our team started by analyzing the space with the consultant, identifying key objections raised by visitors and defining how to address them. Then, like true curators of interiors, we developed a bespoke staging project tailored to the property’s architecture and target buyer.
The intervention followed our philosophy “From Space to Value”:
- A contemporary moodboard combining minimalism and cosmopolitan touches giving potential clients a glimpse into the lifestyle they desire.
- Furniture and accessories were selected with the precision of true interior curators, each piece chosen strategically to enhance the architecture and inspire visitors.
- A full turnkey service, including design concept, sourcing, rental management, logistics, delivery, assembly, styling and final photography.
The goal was simple yet powerful: that each visitor would walk in and immediately feel, “I want to live here.”
The Value
The impact was immediate: the apartment came to life, felt welcoming and captured visitors’ attention from the very first viewing.
“As a real estate consultant, I was delighted with Staging Factory’s work. They transformed the apartment into an elegant, attractive space with far greater market value. Their taste, creativity and attention to detail reflect a professionalism that makes all the difference. A partnership that elevates any project and one I wholeheartedly recommend.”
— Rita Miragaia, RE/MAX Golden Line II
From an empty, soulless space to a sophisticated and highly appealing apartment, this project illustrates the essence of Staging Factory’s mission: turning properties into irresistible assets that sell faster and at higher value.
With Rent-to-Sell, Staging Factory enabled the client to stage a property without the financial burden of buying furniture — ensuring a faster, more profitable sale with minimal investment.
This project shows exactly what Rent-to-Sell delivers:
✨ A tailored solution for consultants, developers and investors.
✨ Spaces that inspire buyers and eliminate objections.
✨ A flexible, cost-effective alternative to purchasing furniture.
