YUP Apartments – T2

Tipology

78 m2 & T2

Segment

Real Estate

Ambience

Minimalist

Investiment

Stylish

Tipology

78 m2 & T2

Segment

Real Estate

Ambience

Minimalist

Investiment

Stylish

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The Space

YUP – Young Urban Property presents a unique concept that adapts to the constant and different needs and changes of modern life. It is a refurbishment project that combines contemporary features such as the façade, now restored, with modern interiors that are totally adaptable to the new needs of its residents.

At YUP, it’s the property that adapts to the owner and not the other way round, allowing you to live in total harmony with the spaces in your home, as YUP allows for different possibilities, depending on the occasion. Comprising 20 lofts with generous areas ranging from 66 to 115 square metres, all with parking and storage, each unit benefits from contemporary and highly functional architecture.

The Challenge

A YUP development that had been for sale for some time had a particularly difficult layout for people to imagine what they could put in it and where. With this in mind, Finangest challenged Staging Factory to furnish and decorate two flats in order to show visitors and potential buyers how they could make the most of the space and enjoy the particularities of this development such as modularity and flexibility. In terms of objectives, the aim was to: • Increase their attractiveness and differentiation in order to maximise sales opportunities. • To win over an upper-middle segment public looking for innovative, contemporary and quality spaces in emerging and cosmopolitan areas. • To emphasise the architectural lines of the YUP flats through a flexible, distinctive, refined and inviting design. • To use design and decoration to optimise the size and functionality of the space, leading potential clients to appreciate the distinctive features of this development. • Creating ‘ready-to-move-in’ / ‘ready-to-rent’ flats – fully prepared for the rental market if that is the investor’s goal.

The Work / Moodboard

The flat was fully furnished and decorated using the Japandi concept, a style that combines Japanese minimalism with Scandinavian elegance to create cosy environments that inspire well-being.

The proposed intervention was based on the home staging concept under the maxim: maximum profitability / minimum investment, taking into account the sale value of the flat and the target segment. The proposal included the creative development of the project, research, selection and purchase of all the furniture, materials and decorative accessories. It also included the management of all deliveries, assembly and decoration and production.

The Value

After Staging Factory furnished and decorated the flats, we increased the number of visits and even had a client who bought to rent and wanted to keep all the furniture and decoration. So we offer a turnkey solution that is very much in demand in Lisbon today. Investors are very much looking for turnkey solutions, where everything is already ready and furnished.

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